Toasting ‘n’ blending
3,594 beautiful Spirits lovers turned up on December 3 and helped us set a record with the biggest livestream toast. Pat yourselves on the back, you were glorious, and yes, you can add this achievement to your CV. If you missed the event, you can watch it below. The spirit of Dean Martin was there!
An abundance of Flaviar Originals
Then, there’s the cherished Deer, Bear & Moose series that scours the land to find rare barrels. We launched three DBM expressions this year: The Gentlemen Limited Edition Glentauchers 1996 in January, DBM Inchmurrin 1998, and DBM Glen Keith 1993 in October.
All DBM releases are superb, but the January one was extra glamorous. It was released in collaboration with the high-octane Guy Ritchie blockbuster The Gentlemen, and to make it even swankier, we hosted a couple of private screenings for our Members. You know, when we could still go to the cinema.
Celebrating Spirits like it’s 2020
We hosted eight virtual workshops with Macallan, Amrut, Bruichladdich, Blackened, Mount Gay, Ichiro's, Compass Box, plus one of our own. The celebration, which started on November 9, concluded with the biggest live stream toast. Yeah, we’re not doing this chronologically. What is time anyway?
Finding our inner Hearsts and Gutenbergs
Then, we launched FNews, a bi-weekly recap of all things Flaviar. They’re short and fun, perfect for the social media attention span. And before you say anything, the ‘F’ stands for Flaviar, not fake. In fact, in these times of uncertainty, we’re the one media outlet you can always trust.
The rumor has it that the printed media is the next big thing, so we bought ourselves a printing press, and published our very own magazine. Exciting, we know! It’s called The Flaviar Times and it’s chock-full of articles, it has interviews (with Steven Soderbergh and James Bond!), and a crossword. It also comes with a two-side poster, and it smells great. What? Even Karl Lagerfeld said freshly printed matter smells the best. There’s even perfume.
Flaviar Embassies: BRB
Luckily, some Members got a taste of what we have planned at a handful of events we managed to launch, and they loved it. The moment things go back to normal, we’re picking this right back. Get your Flaviar Passports ready!
Warning, high vaultage
In 2020, the three snazziest bottles found in the Vault were Brora 1975 Rare Malt 20 Year Old, Belle of Marion Whiskey 1914 Bottled in Bond, and Macallan 1968 Duncan Taylor 35 Year Old. We’re talking the Rolls Royces among the Spirits here. Oh, and do forgive the bad pun in the title. One has to find joy in small things these days.
No writer’s block in this house
“What are the top five stories?” we hear someone ask conveniently. The one that tells you how to make your own sanitizer, the one that shows you how Gin is made, the one that checks how ABV is measured, the cheat sheet to Scottish Whisky regions, and the list of Bourbon-based gifts. Now, excuse me while we burrito ourselves into a blanket and read all of them.
The most beloved bottles were Buffalo Trace Bourbon, Corn Trooper, Blanton’s Original, Hercules Mulligan, and WhistlePig Homestock. Bourbon was the king of 2020.
Happy new year and take care of each other. Cheers!