Enter the World of
Maestros del Agave
Chapter 2
HIGH-PROOF HEROES
Why are these so trendy?
Find the entry code on the printed insert or email.

Before the still, there’s fermentation. It’s where agave comes alive, turning sugar into alcohol and forming the first layers of aroma and texture. This chapter explores how fermentation shapes the spirit and sets the foundation for the journey ahead.

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Your Guided Tastings

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Proof determines how
spirit carries itself into the glass

After distillation, tequila doesn’t always stay at full strength. Water is often added to bring it down to standard bottling proof. High-proof tequilas reduce that dilution, preserving more of the spirit’s original aroma, texture, and structure.

Alcohol level plays a crucial role in how flavor behaves. Higher proof can amplify intensity, weight, and length, while water softens edges and releases certain aromas. Small changes in dilution can dramatically alter balance, mouthfeel, and finish.

This is why high-proof tequilas have gained so much attention. They offer a more direct expression of the spirit, closer to what comes off the still.

Proof doesn’t overpower flavor. It controls how much of it you experience.

Take a moment before tasting
Take a moment before tasting
Begin with aroma

At a higher proof, aromas are less detectable, yet the profile will change and reveal more of itself as the alcohol blows off in the glass. Take your time with these!

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Take a small sip and let it move across your palate

Pay attention to the flavor, mouthfeel, and structure. Does the tequila seem strong and expressive, or more subtle? Observe how the flavor changes from the mid-palate to the finish.

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Now move between the two glasses

Moving between the two glasses reveals how proof shapes balance, texture, and finish. Differences become clearer in contrast, especially in how long flavors linger and how they evolve.

Now add a few drops of water to each glass. Swirl, smell, and taste again. See how dilution softens edges, releases aroma, and reshapes the experience. let THE proof tell its story.

A Tale of Two Bottles
Side by side

Select a comparison method to explore the differences:

TIME TO Mix Things Up

Shake, stir, and experiment with recipes designed to let each spirit shine.

Agave stories worth sharing

We shared our first agave story with you. Now share yours and let us know how your Maestros del Agave experience is going.