Crown Royal

Canada Founded in 1939
Crown Royal is the largest-selling brand of Canadian Whisky in the United States. On a daily basis, the production of Crown Royal consumes over 900k gallons of water and 10k bushels of grain. The standing inventory is more than 2 million barrels of Whisky aging in 50 warehouses, spread out over five acres. It is a blend of over 50 Canadian Whiskies that are carefully selected and balanced to maintain their signature, clean-drinking style. Since so many spirits are blended to flavor, stating an exact age or mash bill is just not possible. But look for flavors of oak, vanilla, and fresh cream.

What Whisky does Gimli Distillery make? Crown Royal isn’t the only Canadian Whisky produced at the Gimli distillery, there are actually several different Canadian Whisky labels being made there, but Crown Royal is by far the best-selling. Gimli employs roughly 76 people who distill, mature, blend Crown Royal Whiskey 24 hours a day 7 days a week, oftentimes following in the footsteps of family members who made Crown Royal generations before them.

Crown Royal Flavor Spiraltm
  • vanilla
  • apple
  • caramel
  • oak
  • spicy
  • toffee
  • cinnamon
  • mint
  • butterscotch
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Smartass corner
When Queen Elisabeth visited Canada in 1939, Segrams -- then owner -- created the Royal Crown brand as a tribute to that visit.
The brand was only available in Canada until 1964. 
The area around Gimli was settled by immigrants from Iceland, who had had enough of the earthquakes and volcanos in their homeland. In Icelandic, "Gimli" means "safe from hellfire."


Member's favorites from Crown Royal
The Gimli Distillery is a production monster. It is definitely NOT a quaint, picturesque craft shop. This place means business, producing upwards of 1000 barrels of spirit per day — that’s 53,000 gallons of Whiskey per day, or nearly 97 million bottles per year. There are forty-six storage warehouses with a continual stock of 1.4 million barrels. Just think about that for a moment. 90% of the production goes into Crown Royal — one of the most popular brands of Canadian Whisky made today. This is why the facility is sometimes called the “Crown Royal Gimli Distillery.” But quality is strictly maintained. A recent release of Crown Royal — the Northern Harvest Rye — was named World Whisky of the Year. The distillery was opened in 1968, and has undergone several expansions, remodels, and automation improvements over the years. The entire operation is owned and operated by industry giant Diageo.
Distillery info:
  • Country Canada
  • Established 1968
  • Owner Diageo
  • Status Active
  • Address Distillery Road, Gimli, Manitoba R0C 1B0
  • Phone +1 204-642-5123
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Crown Royal video
A transcript for non-audio situations Right now, we're in one of 46 warehouses on the Diageo Plant site. In these warehouses, we age Whisky for use in both Crown Royal and V.O.

What you're smelling in this warehouse is actually aging Alcohol. Part of the aging process is what we call 'breathing', or it's essentially evaporation of Whisky in and out of the barrel. As the barrel breathes, it pulls the Alcohol in and out of the wood, and what that does is, that's what's giving the Whisky its aging and its gentle maturation process.

We have approximately 1.4 million casks in all our warehouses on site for the aging process of Whisky.

One of the fun things that we do do, is after a tour, it's quite a fun little process for people to get back, to come in, and write their name on a barrel, and feel like they participated in the whole process.

Yes, this is the only place in the world that Crown Royal is actually produced today. People are genuinely surprised to find out that Crown Royal is produced here in Gimli, and it's just a wonderful place to be.