Discover the Flavour Spiral - it's Tasting Notes reinvented

Tasting notes are a bit old school, don't you think? We sure do. So after many sleepless nights, a gazillion sips and with a little bit of black magic... we've invented The Flavour Spiral™. A quick, clear and visually-appealing way to look at the drink's flavour DNA. 

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Install our NEW iPhone App and see The Flavour Spiral in action.

Each Flavour Spiral is a digest of opinions from across the fine Spirits community, combined in a single image. Spirit Lovers, Master Distillers, Blenders, and Connoisseurs have all influenced the Spiral. Big data, baby. All it takes is a tap on the screen in the Flaviar mobile app and presto, The Flavour Spiral reveals itself!

With The Flavour Spiral we simplified things and ditched the standard Nose-Taste-Finish of the traditional tasting notes, creating an attractive and clear visualisation of every drink’s 9 most prominent flavours. Let’s compare two famous single malt Scotches, side by side: 

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“The Spiral offers reliable information about individual tastes and the overall flavours within a drink. It combines a wealth of information about a drink, giving extra weight to expert opinions and comments,” says Grisa Soba, Chief Flavour Wizard at Flaviar.

Or, let’s compare the tastes of 3 different Spirits. Rum, Scotch and Gin:


Here’s why you’ll love The Flavour Spiral:

#1 Learning how to taste Spirits has never been easier
You’ll detect and recognize flavours in your drink previously indiscernible. Smell and taste the drink, glimpse The Flavour Spiral and observe the spectrum of flavours revealable to your palate.

Flavour Spirals are easy to understand, yes, even to non-experts! Even after a third dram, it will continue to colourfully provide all information you’d get from standard tasting notes and a little more, because...

#2 The Flavour Spiral gives you a Multi-Sensory Drinking Experience
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The Flavour Spiral combines the senses of Smell and Taste and Sight. So your brain is further stimulated with visual inputs that intensify the experience. You’re almost able to touch the flavours.

#3 It’s Artsy

Well, it’s hard to avoid the word “Art”, but hey! ...it does sort of feel like entering a gallery of flavours. They don’t call it the fine art of creating Spirits for no reason, so enjoying Spirits should follow, right? To put it simply, it creates an impression of the drink, which is just as creative and complex as the drink itself. In The Flavour Spiral, fine art and the art of creating fine Spirits are fused together, as if one. Each flavour component was drawn by a Flaviar commissioned artist, while their composition in The Flavour Spiral is influenced by Master Distillers, Blenders, and connoisseurs.

As Flaviar’s Creative Director Vlad puts it: “While placing function before form might work for some things, it doesn’t work for the abstract world of flavours. So we ditched the uber-rational approach, looked at each flavour and asked 'What does it remind me of or how does it make me feel?' And the outcome were all these random shapes, lines, faces and whatnots that you see form the Spiral. And more will come. You know, you can drink the same Scotch all the time, but it will never be the same experience.”

#4 You’ll Discover Great Food Pairings

Use The Flavour Spiral as inspiration for your food pairings: Is there a banana in The Flavour Spiral? Think what usually goes well with it and let your imagination fly. 

Let’s Grow Flavour Spirals Together
In the Flaviar App you can search for over 10,000 Scotches, Bourbons, Gins, Rums... The spiral isn't there yet for every single bottle on Earth, but we’re adding more spirals every day. And we want to hear from you to grow The Flavour Spirals further. Because just like with everything flavour-related, it’s all on the tongue of the beholder.

Look up The Flavour Spiral when sipping on your favourite drink(s). If you don’t recognize the flavours from the Flavour Spiral, it doesn’t mean The Flavour Spiral is wrong or either are you - give us feedback in a short survey!


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