The world’s first eco-friendly Rhum brand brings a mellowed, rested Spirit to the back-bar.
Batiste calls themselves "The Most Earth-Friendly Cocktail Rhum." The company was founded by Tristan Mermin and has Jon lawson as COO — two super-experienced veterans of the Spirits industry. Tristan is an industry consultant and Jon has worked at Constellation brands, Diageo, Copain Wines, and more. Together they have decades of industry know-how. They have sourced agricole Rhum from the Caribbean island of Marie-Galante — administered by Guadeloupe — where they deploy sustainable farming and distilling techniques in the production of Rhum Spirits. The raw Rhum is finished and bottled in Northern California.
All Batiste Rhums are agricole — meaning that they are made from pure sugarcane juice (as opposed to molasses). Batiste proudly claims that all their Rhums are not only carbon neutral, but they are actually carbon negative. Starting with their award-winning Silver Rhum, they rest Batiste Rhum Gold in ex-Rye Whiskey casks for three to six months. This time in the barrel adds a bit of Rye character and further mellows an already smooth and delicious cocktail Rhum.
So, why do they spell "Rum" with an "h" as "Rhum?" The spelling change is a tip of the hat to a difference between molasses-based "Rums" and new-make sugarcane juice-based "Rhums" in the eastern Caribbean.