Martell DistilleryMartell Distillery

Founded in 1715
The Martell family estate is situated in the heart of Borderies cru, in Cherves Richemont. The origins of the Château date back to the 16th century but it has since been turned into a guesthouse.

If you make anything for over three centuries, chances are you are pretty damn good at it.

House Martell is the eldest of the major Cognac houses. Founded in 1715 by Jean Martell along the banks of the Charente, at the pinnacle of the French “L’Art de Vivre.

The young Briton put himself on the map by marrying into "Cognac royalty" not once, but twice!

His second marriage was to Jeanne-Rachel Lallemand, “a direct descendant of Jacques Roux, a pioneering 17th-century Cognac merchant.”

By the 19th century, Martell had become the biggest international exporter of Cognac in the world, reaching as far as China and Japan.

Now under Pernod Ricard, House Martell has a robust range of Cognacs, focusing primarily on the top-of-the-line expressions.

Martell has placed itself in line with the luxury labels and introduced a range of premium products to the market via the large marketing campaigns.

They primarily target audiences in China, Singapore, Malaysia, Taiwan, USA, Britain, Russia, and Mexico, annually selling around 15 million liters of Cognac.

They predominantly use Ugni Blanc grapes from the Borderies vineyards, aging its Cognac in Tronçais oak casks.

They double distill their blends in the traditional Charentais alembics stills. Cellar Master Benoit Fil continues to treasure Martel's secret of blending that has been passed down through generations.

Their rarest eaux-de-vie, some presumably dating back to 1830s, are stored in their Paradis at an undisclosed location—rumor has it they are storing 1,6 million 9-litre cases of Cognac.

Wowza! Martell sells almost 100% of its products through export. Only a small fraction gets consumed in France.

Flavor Spiral™

About The Flavor Spiral

dried fruit
What does Martell taste like?

The Flavor Spiral™ shows the most common flavours that you'll taste in Martell Cognac. It's based on all Martell drinks in our large database and gives you a chance to taste Martell before actually tasting it.

We invented Flavor Spiral™ here at Flaviar to get all your senses involved in tasting drinks and, frankly, because we think that classic tasting notes are boring.

Distillery Details

  • Country
  • Established
  • Address
    Martell & Co, Avenue Paul Firino Martell, 16100 Cognac, France
  • Phone
    +33 5 45 36 33 33
  • Website
Dog Dogson
Dog Dogson's
The Poe Toaster used to pay an annual tribute to Edgar Allan Poe by leaving the unfinished bottle of Martell on his grave for over seven decades.
Flaviar Times