Havana Club

The Havana Club brand was established in 1878 by José Arechabala in Santa Cruz Del Norte, Cuba. Decades later the Arechabala family was ousted and the distillery was nationalized by the government. In 1994 Pernod Ricard joined in as a partner to introduce Havana Club to the World.

What makes the Selección de Maestros special is its production. This rum, formerly known as Cuban Barrel Proof, is hand-picked from the company's finest aged stocks and bottled straight from the cask at 45% proof, which gives it a truly explosive nature. It is aged in American white oak casks that had been used for Bourbon ageing. Additionally, after the rum is blended they finish it in younger oak casks that breathe new life into this old Rum. Yum! Rum. Yum! Rum. Yum!

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Flavour Spiral™

About The Flavour Spiral

dried fruit
ginger ale
The Flavour Spiral™ is a quick, clear and visually-appealing way to look at the drink's flavour DNA.

It's tasting notes reinvented. The Flavour Spiral™ is a unique and revolutionary way of describing flavours. It was developed by Flaviar tasting panel, industry experts, and You, our dear Flaviar community member.

Your favourite drinks like never before. It could easily be an art form, but that's a conversation for another day.