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Diageo redeems themselves with a real-deal Irish Whiskey … May the Dram Be With You.
A few years ago in 2015, somewhere in the corporate tower of Diageo — lords of international spirits — some middle management minion came into the star chamber and told the emperor that he had been successful in selling Bushmills Irish Whiskey. To which the dark lord exclaimed … “You did WHAT?!”
OK … we’re only speculating a bit. But with the exploding popularity of Irish Whiskey these days, it’s obvious that Diageo regretted the sale. Roe & Co. Irish Whiskey was released for the first time in March of 2017 to bring a premium Irish Whiskey back into the Diageo portfolio. It’s named after the George Roe & Co that once owned the Thomas Street Distillery in Dublin — the largest in the world at the time. Diageo is planning on building a new Roe & Co. Distillery to support the line, so we believe that a Single Malt is coming as a sequel.
First, let’s just say it out loud … Diageo knows the spirits business as well as anyone, and this is a solid initial offering right out of the gate. It’s a blend in all the right ways. Diageo put one of their best people on it — master blender Jedi-Knight of Whiskey, Caroline Martin. And it’s aged exclusively in ex-Bourbon casks — most first-fill — and bottled at an almost perfect 45% ABV. Spot on flavor and texture. We think that this Irish Whiskey is a bargain and that it will likely sell for more in coming years as the public awakens to the new brand.
A few years ago in 2015, somewhere in the corporate tower of Diageo — lords of international spirits — some middle management minion came into the star chamber and told the emperor that he had been successful in selling Bushmills Irish Whiskey. To which the dark lord exclaimed … “You did WHAT?!”
OK … we’re only speculating a bit. But with the exploding popularity of Irish Whiskey these days, it’s obvious that Diageo regretted the sale. Roe & Co. Irish Whiskey was released for the first time in March of 2017 to bring a premium Irish Whiskey back into the Diageo portfolio. It’s named after the George Roe & Co that once owned the Thomas Street Distillery in Dublin — the largest in the world at the time. Diageo is planning on building a new Roe & Co. Distillery to support the line, so we believe that a Single Malt is coming as a sequel.
First, let’s just say it out loud … Diageo knows the spirits business as well as anyone, and this is a solid initial offering right out of the gate. It’s a blend in all the right ways. Diageo put one of their best people on it — master blender Jedi-Knight of Whiskey, Caroline Martin. And it’s aged exclusively in ex-Bourbon casks — most first-fill — and bottled at an almost perfect 45% ABV. Spot on flavor and texture. We think that this Irish Whiskey is a bargain and that it will likely sell for more in coming years as the public awakens to the new brand.
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StyleBlended Irish Whiskey
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CountryIreland
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Alcohol45%
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Distillery
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BottlerRoe & Co
Flavour Spiral™
About The Flavour Spiral
creamy vanilla
spicy
pear
syrup
sweet
caramel
lavender
peach
cinnamon
What does Roe & Co Blended Irish Whiskey taste like?
The Flavour Spiral™ shows the most common flavours that you'll taste in Roe & Co Blended Irish Whiskey and gives you a chance to have a taste of it before actually tasting it.
We invented Flavour Spiral™ here at Flaviar to get all your senses involved in tasting drinks and, frankly, because we think that classic tasting notes are boring.
The Flavour Spiral™ shows the most common flavours that you'll taste in Roe & Co Blended Irish Whiskey and gives you a chance to have a taste of it before actually tasting it.
We invented Flavour Spiral™ here at Flaviar to get all your senses involved in tasting drinks and, frankly, because we think that classic tasting notes are boring.
Dog Dogson's
Smartass
Corner
Corner
Poteen is a Whiskey made from potatoes, in other words, it's Irish Vodka.
Tasting Notes
Appearance / Color
Warm Amber
Nose / Aroma / Smell
Strong aroma, vanilla creams and pralines
Flavor / Taste / Palate
Velvet texture, ripe pear and vanilla
Warm Amber
Nose / Aroma / Smell
Strong aroma, vanilla creams and pralines
Flavor / Taste / Palate
Velvet texture, ripe pear and vanilla
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Ratings & Reviews
Katherine,
Sweet heat
Deja,
Pretty good.
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