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Diageo redeems themselves with a real-deal Irish Whiskey … May the Dram Be With You.
A few years ago in 2015, somewhere in the corporate tower of Diageo — lords of international spirits — some middle management minion came into the star chamber and told the emperor that he had been successful in selling Bushmills Irish Whiskey. To which the dark lord exclaimed … “You did WHAT?!”
OK … we’re only speculating a bit. But with the exploding popularity of Irish Whiskey these days, it’s obvious that Diageo regretted the sale. Roe & Co. Irish Whiskey was released for the first time in March of 2017 to bring a premium Irish Whiskey back into the Diageo portfolio. It’s named after the George Roe & Co that once owned the Thomas Street Distillery in Dublin — the largest in the world at the time. Diageo is planning on building a new Roe & Co. Distillery to support the line, so we believe that a Single Malt is coming as a sequel.
First, let’s just say it out loud … Diageo knows the spirits business as well as anyone, and this is a solid initial offering right out of the gate. It’s a blend in all the right ways. Diageo put one of their best people on it — master blender Jedi-Knight of Whiskey, Caroline Martin. And it’s aged exclusively in ex-Bourbon casks — most first-fill — and bottled at an almost perfect 45% ABV. Spot on flavor and texture. We think that this Irish Whiskey is a bargain and that it will likely sell for more in coming years as the public awakens to the new brand.
A few years ago in 2015, somewhere in the corporate tower of Diageo — lords of international spirits — some middle management minion came into the star chamber and told the emperor that he had been successful in selling Bushmills Irish Whiskey. To which the dark lord exclaimed … “You did WHAT?!”
OK … we’re only speculating a bit. But with the exploding popularity of Irish Whiskey these days, it’s obvious that Diageo regretted the sale. Roe & Co. Irish Whiskey was released for the first time in March of 2017 to bring a premium Irish Whiskey back into the Diageo portfolio. It’s named after the George Roe & Co that once owned the Thomas Street Distillery in Dublin — the largest in the world at the time. Diageo is planning on building a new Roe & Co. Distillery to support the line, so we believe that a Single Malt is coming as a sequel.
First, let’s just say it out loud … Diageo knows the spirits business as well as anyone, and this is a solid initial offering right out of the gate. It’s a blend in all the right ways. Diageo put one of their best people on it — master blender Jedi-Knight of Whiskey, Caroline Martin. And it’s aged exclusively in ex-Bourbon casks — most first-fill — and bottled at an almost perfect 45% ABV. Spot on flavor and texture. We think that this Irish Whiskey is a bargain and that it will likely sell for more in coming years as the public awakens to the new brand.
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StyleBlended Irish Whiskey
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CountryIreland
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Alcohol45%
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Distillery
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BottlerRoe & Co
Flavour Spiral™
About The Flavour Spiral
vanilla
pear
pralines
spicy
sweet
biscuit
creamy vanilla
fragrant
sugar
What does Roe & Co Blended Irish Whiskey taste like?
The Flavour Spiral™ shows the most common flavours that you'll taste in Roe & Co Blended Irish Whiskey and gives you a chance to have a taste of it before actually tasting it.
We invented Flavour Spiral™ here at Flaviar to get all your senses involved in tasting drinks and, frankly, because we think that classic tasting notes are boring.
The Flavour Spiral™ shows the most common flavours that you'll taste in Roe & Co Blended Irish Whiskey and gives you a chance to have a taste of it before actually tasting it.
We invented Flavour Spiral™ here at Flaviar to get all your senses involved in tasting drinks and, frankly, because we think that classic tasting notes are boring.
Dog Dogson's
Smartass
Corner
Corner
There are many Irish Whiskey varieties: grain Whiskey, malted barley pot-still-distilled, and ‘pure pot-still’ or ‘single pot still’ as it is now officially known. Then there is Poitin, one of the first spirits ever made.
Tasting Notes
Appearance / Color
Warm Amber.
Nose / Aroma / Smell
Strong aroma, vanilla creams and pralines.
Flavor / Taste / Palate
Velvet texture, ripe pear and vanilla.
Finish
Medium to long with a great warmth.
Warm Amber.
Nose / Aroma / Smell
Strong aroma, vanilla creams and pralines.
Flavor / Taste / Palate
Velvet texture, ripe pear and vanilla.
Finish
Medium to long with a great warmth.
More drinks we think you'll like
Ratings & Reviews
Vic,
Smooth and easy to drink! Vanilla and spice notes.
Juan,
Very smooth and sweet. Would buy for my bar.
Jeremy,
A nice smooth and sweet blend.
Virgil,
Sweeeeet
Katherine,
Sweet heat
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