We’re really rooting for this one.
The story goes that Billy Idol was doing shots with the Rolling Stones at a party. Keith Richards just loved him some hard liquor and he was fond of Rebel Yell — the brand that Rebel Bourbon was sold under at the time. Billy liked the name Rebel Yell and asked the gents if he could borrow it for a song. You know, the one where Billy is asking for more, more, more. If you are a music fan like we are, that’s reason enough to buy it right there.
The original Rebel Bourbon Whiskey was made by the W. L. Weller & Sons Company. And though that distillery popped into existence in 1849, it wasn’t until the mid-1900s that they started bottling American Whiskeys under the Rebel Yell brand. Anyway, the name was passed around from company to company for a bit, garnering awards left and right, their Wheated Bourbon proving a hit. Since the early 1980s, the label has been lovingly tended to by American Whiskey-lover David Sherman’s beverage company, Luxco, and today, it's known as Rebel Bourbon. Despite the name change, the rebellious spirit is the same.
That’s the past, though. If you want to stay rebellious, you need to be constantly inventing and reinventing. You know that and Rebel Bourbon knows that. Enter their new offering: Root Beer Whiskey. But while trying new things keeps you alive, it’s also important to never forget your roots and Rebel Bourbon surely hasn’t as the good stuff’s still all there – their Original Straight Bourbon Whiskey made with their iconic recipe works as a base and it's then infused with natural root Beer flavor and caramel color before bottling at 70 proof. Expect a velvety flavor of root Beer mingling with sweet vanilla and caramel notes as well as some in the background. This is a bold twist on the classic Wheat Bourbon that will leave you wanting more, more, more…