Johnnie Walker is one of the most recognized Whisky names in the World. The brand was established in 1860 by John “Johnnie” Walker, when he started blending Whiskies from his grocery shop in Ayrshire, Scotland. During the Victorian Era, success came when his son Alexander exported around the British Empire, establishing the Whisky early as one of the first truly global brands.
Today, Johnnie Walker’s famous square-shaped bottle — with the label set at a jaunty 24 degrees — is THE most popular blended Whisky in the world, selling more than 130 million bottles per year in nearly every country on the planet across their wide range of ages, special editions, and finishes.
And the story of the "Blue"? Back in 1867, John Walker’s son Alexander created a special premium blend of the finest Scotch Whiskies available at the time. They called it the “Old Highland Whisky,” and it was a big hit. Premium Scotches became hard to acquire during World War I, and then Prohibition prevented them from restarting the line. Johnnie Walker Blue Label is formulated to recreate the character of the original and is regarded as one of the best blends available. This should come as no surprise, as only the finest Scotch Whiskies make it into the blend - only one in every ten thousand casks, to be exact.
In fact, Johnnie Walker Blue Label is so top-of-the-line that insiders often refer to it by its nickname: “Max Walker.”
Unsophisticated for the price. It's all marketing.
Lovely complex, smooth and light. A treat.
Smoothest, easiest drinking scotch I have ever had. Wish I could enjoy it more often! It has the heat of a good whisky but doesn't burn when I sip it. I also like that I do not need to cut it with ice or some drips of water, it is smooth right out of the bottle.
Strong smoky flavor. Enjoy with your friends watching football or playing poker!!
Ah...the venerable Johnnie Blue. This whisky gets a lot of flack for being "overpriced." Unfortunately, that perspective is usually given more attention than the fact that, at the end of the day, Blue is a VERY good whisky. In a vacuum, irrespective of price, it's fantastic. The nose is rich, fruity and full, the taste is smooth and balanced...that's where it ends though. The finish is short and fades quickly. Pleasant, but short.
In my opinion, this whisky would be fantastic as a sub-$100 bottle. Because it is VERY good. Just nowhere near $200 good. It's a status symbol that also happens to be a very pleasant, mostly inoffensive whisky.
Mellow aroma on this - you get a hint of sweet like syrup along with some wood and a touch of dry smoke. Very smooth taste, lots of body and richness with a lot of subtle flavors getting your attention. Some floral notes along with some honey and some spice. A bit of smoke and tobacco as well. I do wish it had a bit more oomph though. Not something I am likely to buy a bottle of for myself. It's good and interesting, no question, but for the price point I'd want something that I personally enjoyed more. If I wanted to start a Scotch collection, it would be one to get.
Pretty good for scotch
Smooth, balance of smoke, peat, sweat and alcohol.
Subtly sweet with a smooth slightly Smokey finish. A great choice!
Overall flavor is delicious and very smooth, easy to drink.
So so smooth.
Smooth yet thin.
Did not love it. Was rather on the Smokey side
So smooth. So delicious
What's not to like?
This is really good. It’s not knock your socks off fantastic. Less complex, very drinkable. I like Double Black almost as much.
one of my favorites
Extremely good. Nice and oaky on the nose, very smooth taste.
Elegant, just what I thought scotch should taste like. No matter when, where or who I am drinking it with I always feel a cut above.
Fantastic... worth the price
So smooth, just rolls down
Very smooth, easy to drink
very smooth yes, wasn't blown away, lackluster for my taste .. personally, I like JW 18 year better at half the price.
JW Blue is certainly smooth and is a great blend, but is it $200 good? No.
Personally found this to be a bit boring. It's certainly smooth and the peaty notes are nice, but it doesn't have much else going on for me
Smooth, balanced. JW’s best expression but not by much. I couldn’t help but feel underwhelmed when trying this in a JW vertical tasking as compared to Green, Gold, and 18.
Had a taste at a bar recently. Good but wouldn't spend the money it goes for on it.
Very nice. However, I think this is a bit expensive for what it is. Worth trying though.
enjoyed it, over and over, and over- but not at the $200 price. Platinum does the job for less than half the price
This stuff is great, but do consider there is better out there for half the price.
Exquisitely smooth, with a powerful nose and a lovely, if fairly standard, whiskey flavor. The gold standard from which I measure all other whiskys.
Wow, always great
One of my go to scotches. Sweet and subtle with just a little peat. Sugar, honey, citrus and smoke on the nose and palate with a great soft smoky finish.
This is an amazing drink. The flavor is so smooth. This is a drink definitely best served neat. Great honey flavor and follow through. The aroma is amazing. The citrus, sweet flavor is amazing. Overall one of the big favorites.
At first it turned me away, but after a few years it grew on me. As a new whisky drinker I love the smoothness of it.
As with all Johnnies, you still know it’s his and still only 40%. Better than the red and black but you’re only showing off that you have money and want to spend it on a Johnnie Walker. Oak. Spice. Citrus notes. Well balanced. Medium honey finish but gone too fast for the money. Still drinking a Johnnie which, if that is your man, is great.
Very good. Not worth the price
very smooth but a little more peat than I like
very smooth but a little too much smoke for me.
Classic scotch taste. Barely noticeable peat, dark chocolate and smoke. Good stuff, but way over priced. Johnnie walker 18 year (what used to be platinum) is far better.
A lot of flavor. Smokey. Turns sweet when smoked with a Davidoff cigar.
So smooth. Should drink with absolutely no water or ice at all. Savor the flavor.
Tasty and consistent. Its a nice way to introduce a slight smoky profile to your pallette.
Lower rating due to price. A great blended Scotch, but you can do better for less.
So so smooth
I'm sure I don't have anything new to add to this conversation. Perfectly drinkable, not a bad whisky experience by any definition, aside from the atrocious value. And "not bad" doesn't mean "really great." The proof seems almost criminal, even an industry standard 46% would breath some much needed life into it. To my taste, it is blended to be as inoffensive as possible, marketed as apex luxury, and priced to match. I have recieved a couple bottles as gifts, but would never purchase for myself, there's far more exciting ways to spend $200 on whisky. To me, the ideal use for Blue Label seems to be pouring for guests you wish to impress, who might not appreciate your 20+ year single malt nearly as much as you do.
Not for me.
As it turns out, I dont like blended.
A bit sharp for the price, to me it seems like half of this price is simply for the brand and label color. There are many better scotch whiskies out there for much less.
Best whisky ever!
It’s good. Lacks character to me. Definitely overpriced.
Have a few drams with my old man for his 70th. The best complex, smooth and sweet blended scotch I’ve ever tried.
Not bad flavor. Not as good as the cost would suggest. That said would buy again. Or just stick with black label.
Pricey and probably over-rated. But very smooth with chocolate/toffee overtones with spices.
One of my absolute go-to Scotches, especially now that the price is going down. Excellent long finish of peat, smoke, oak and earthiness.
The smoothest scotch whiskey we have ever tasted. We love it!
Nice. But $$$
Yuck. Smoke maybe? Yuck.
Good taste but I’ve had better Johnnie’s. Check it off the list but only for the scotch whiskey fans.
After green label being my go to for awhile, I thought I’d splurge on the the blue label and give it a try. First impression was the smokiness was overpowering but after half way through the bottle it started growing on me. Unique flavor and very enjoyable acquired taste. Very good but I would not say it’s worth the $200+ price tag
Wished I did not like it
Great quality. Wish it was cheaper, but you get what you pay for.
Amazing so Smokey and sweet
A delightful blended scotch!
Always good. Always the same solid flavor and smooth as can be.
This is just a superb whisky. I don't know that I would say it's the best value out there as I'm just a simple working man but as a man that loves scotch, this could become a very expensive habit. This is everything that good blend should be. Just the perfect balance of malt and grain whisky with just a light hint of smokiness. I don't know what whiskys are used in blue but the peat is definitely less pronounced than the black and definitely the double black. Spend the $200 bucks to own this gem and savor every sip. My first dram was enjoyed neat and the next time I'll add a drop or two of spring water just to see how it opens up but man I'm in love!
Love it! New favorite drink!
The smoothest and most expensive cardboard flavored whiskey ever...
One of my favorites for sitting with friends. I like to use ice stones to cool it down. smooth,smooth not to smokey.
It was good, but not one I fell in love with.
I'm not much of a Scotch drinker, so I'm not too surprised that I wasn't a fan.
An exceptionally smooth sipping whiskey.
One of my favorites, easily. Johnnie Walker is known for their expertise in blends, and the Blue Label is a perfect showcase of that skill. Opens up slow and steady, and finishes smooth as can be, with a light smoke that lingers on the tongue. Always a fun bottle to pull out with guests -- not to flaunt it -- but to see their faces light up, knowing we're all in for some good drinkin'. Can't recommend this stuff enough. The only downside is the price, but it's worth every penny.
Too over powering and yet no one flavor stands out. below aferage finish.
I really enjoy taking my time with this Scotch! I really like all the flavors that you experience while drinking. One of my favorites!
Love it, Light smoke finish
This was a birthday present from my GF, a pretty good blended scotch but not sure it was worth the price, I actually like JW gold better but it's not too bad.
Smoothest I have ever had. Love it!!
I like the smooth and distinct taste of its flavors which is very nice during my drink time. There’s no harshness or strong after taste left on the pallet.
I typically like smokier scotches but this is so smooth I can't hate on it.
Only had it once but remember it being delicious.
It is a classic, balanced, Blended Scotch Whisky with a delicate birth, relaxed life that leads to a long & smooth death.
My first scotch, spoiled... I guess. Anyway, one of my favorites, specially at duty free, and 2 for 1.
Nice texture and tasty smokey role
Delicious and amazingly smooth, but I'd much rather get several bottles of the gold for the same price.
Really good, but not $250/bottle good.
At first you feel some smoke, well controlled and not overwhelming, mixed with chocolate, vanilla and nuts. At taste a bit of honey and oak with a pleasant dark chocolate long finish.
Seemed a bit too Smokey
This bottle is severely overpriced.
very good, but not as smooth as macallan rare cask
You can purchase at Costco for $149
Decent but overpriced. I can get it in any store for $150 to $180. I have no idea how they are charging over $250 on here. Not the first time I’ve seen prices way out of order on here. Definitely not worth the money at their offering. Update it was $269 when I originally posted and now it’s down to $232? Still way over retail but why the $37 price drop? Was it something I said? Update 09FEB208: Now the price is down to $219. Quite the fluctuation in price on a standard item. Maybe I should make posts like this more often to benefit everyone.
Extremely smooth and one of my absolute favourites. But I will say I like the Gold Label just as good!
A very smooth scotch. My current favorite.
Premium scotch. Make friends with someone who has a bottle or save up for your own. This one doesn’t disappoint.
Not many out there better than this one
This has been perfected for years and the craftsmanship shows. It's one of the most refined bottles I have had the pleasure of owning.
Love the smokiness and caramel notes
I think this whiskey is overrated and overpriced. You can get better tasting American whiskey. However, for a scotch it is truly very smooth. Probably one of the smoothest I’ve had however not much taste compared to whistlepig for example
Muito bom, ótimo para finalizar o dia
Too. “Run of the mill” for the price.
A little disappointed with the price so high. Was not a $200 value. Prefer the Glenlivet 15 and 18 over this any day. Better taste, better value.
Has that typical Johnnie walker taste. Good but not worth the money.
My favorite Scotch. Always have a bottle ready to crack open.
Very smooth and easy drinking scotch. An excellent blended scotch.
So very bland. If you like smoothness without any taste, this is the whisky for you.
Smooth and enjoyable.
To date this is my favorite scotch. Smooth and delicious.
smooth, wet, mildest of smoky fruit
This is my favorite scotch. I have been drinking Johnnie Walker for years. I enjoy the smoky simplicity of it. The taste is consistent and smooth; good for a special occasion toast, and mellow enough to be a daily pre-dinner cocktail. Enjoy neat or on the rocks.
Beautifully complex. From nose to finish this bottle will make any whiskey drinker happy.
smooth blend of oaks
So smooth. Great for sipping.
This is also very good and I would never turn it down if it was offered to me.
What can ya say to blue label. It's a renowned blend and as we've heard on TV it's almost not worth drinking if your not drinking blue label. So does it live up to the hype and 200 dollar price tag? Well yes and no. Is it an amazing blend that balances the well known flavors of scotland. Well yes indeed it does. Can you taste the loving craftsmanship of the blender and sense that most of this blend is very old and we'll aged? Indeed. But is it as good as the hype and the price tag? Maybe but I would rather spend less on the gold or platinum labels. Blue is better, but not twice as good like the price would suggest.
Definitely a delicious whiskey and a bottle that will be tucked away for quite peaceful evenings when I want something special.
Points for smoothness. The grey goose of scotch. Very smooth. No real flavor. Glad it wasn't my money ...
Sipped a bit of this at a best friends wedding. Delightfully smooth and peaty. One of the best things I have ever tasted.
It has competition but not much. Price causes me to go for the blue only on rare occasions.
Good flavor, but overpriced
My absolute favorite blended scotch whiskey and preferred drink of choice. A perfect blend of smoothness, flavor and fullness. A must have for the best of occasions.
Every taste testing I do JW always finishes top shelf. We have had five to seven very fine bottles of Scotch Wiskey and three to seven tasters and 10 out of 10 pick the JW Blue.
Simply the smoothest and most flavorful Scotch available. Worth every cent for the unequaled quality you get. A truly civilized libation for the most demanding palates.
Very smooth! Love it one of my favorites
Very pricey but damn good! Has all my favorite flavor hints.
Rally good and smooth.
My first love
Pleasant nose but too medicinal on the taste. As blends go, spend a bit more and go for the Jameson Rarest as it's much more enjoyable.
My first taste of blended scotch, bought to celebrate the birth of my daughter. Great flavor real smooth. But I'm a purist love the single malts.
Marketing is very well maintained and a nice drink to savour
Over rated in my opinion. Try the XR 21 yr old. Much more depth and flavour
Could be a great one except for: 40% ABV makes it anemic and the price tag makes it stupid.
Expensive for what you get
There is a reason it's so famous, it's a damn good whisky. Well balanced and so smooth.