The Chase Distillery is home to Williams Gin, Chase Vodka, and Tyrrells Crisps! A working potato farm and distillery, the Chase family which owns it set about creating Spirits in 2008. The family made a potato Vodka first, but it wasn’t long before they started dabbling in Gin.
The vast majority of the company’s Gin lineup (five different Gins, at the time of writing), is made with a potato Vodka base Spirit. The rest is made from an apple based Spirit, with apples grown on the farm.
The distillery sits on the same site as the farm, meaning that everything is produced on a single-site. The process starts with mashing up the potatoes and fermenting them with brewer’s yeast.
After a week, they’re left with a low-Alcohol Wine, which is distilled four times in their copper pot still, and twice more in the 70ft high rectification column. The result is a 96% ABV Spirit. The flavor from the botanicals is added via vapor infusion – producing a gentle and floral style.
James: An old friend once said, "It's not until you're in the winners' enclosure that you realize the fun was in the chase." I have learned through my father that perfection is an action we must strive for, and not a result. There is no divine right. It takes years of perseverance, often a lifetime, sometimes two. There is a beauty in uncovering it. Passion fuels motivation, a motivation to explore and push boundaries. Perfection, her presence is refreshing. Elegant, but always modest. A moment together changes your perception forever. Recognized by those that know, enticing those that don't. Perfection does not turn up unannounced, it is risk's reward. It must be sought after and pursued. Most would give anything to own a house and have a stable income, but for a small few, it's not possessions, it's the perfection, the chase.
James: Morning, Dad.
Dad: Morning, James. How are you doing? Do you care where your Spirits come from?
James: We are the first single-estate distillery to make our Spirits from scratch. From field to bottle, every stage of the process happens here. From growing to harvesting, peeling, and chopping the potatoes. We then ferment and strip the alcohol before putting it through the heart of the distillery, where it is distilled 119 times. It is then tempered with spring water fresh from our farm's very own bore well, leaving us with a palatable 40% Spirit, which is hand-bottled, corked, and distributed all around the world. For Williams' Gin, our base Spirit's distilled once more with vapors passing through the botanicals to impart just the right balance of flavor. Every process here at Chase has been done with meticulous detail, respect, and passion.
Its name, an endorsement by its founder, adds the guarantee of its superior quality, that no corners have been cut. So, do people care where their Spirits come from? Yes, people do care. In 2010, we were awarded the World's Best Spirit. And finally, standing in the winners' enclosure, you realize that the gratification was not in finding perfection, but seeing it enjoyed by others.