Pink Gin is More Popular Than Ever: Here's How to Drink It

Pink Gin is More Popular Than Ever: Here's How to Drink It

It’s perhaps somewhat of an understatement to say that Pink Gin is having a moment. It’s everywhere you look. In fact, Gordon's Pink Gin was in the UK’s top five fastest growing groceries of 2018, and since then, multiple brand versions have appeared across bar shelves and in supermarket trollies across the country.


We've already explained the difference between Pink Gin and the Pink Gin cocktail. But now we’re here to talk about the myriad of Pink Gin products - which to choose, how to drink them, the best garnishes, and so on.

It would be easy to assume that if you’ve tried one Pink Gin, you’ve tried ‘em all, but you’d be wrong. Just like other kinds of Gin, the varieties of flavours are huge, and each one deserves the perfect serve to show it off.

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So which Pink Gin to choose?

1. The new one: Mermaid Pink Gin

Made at the Isle of Wight Distillery, launched in July 2019. In the same beautiful glass bottle as the original recipe Gin, Mermaid Pink Gin is made with rock samphire, grains of paradise and locally-grown strawberries. It’s smooth and light, with enough depth of flavour to make the perfect base for a summer fruit cup.


Serving suggestion: Add a ginger ale, buckets of ice, fresh strawberries, mint and a slice of lime - it’ll feel just like summer again.

2. The floral one: Bloom Gin

Bloom Gin released its Jasmine & Rose edition last year in response to the growing trend - Pink Gin accounted for 60% of all flavoured Gin sales in the UK in the past twelve months - and the new edition encourages people to ‘Pink Differently’.

Staying true to its name, Bloom Pink Gin is big on floral flavours and fragrance. If you want to try this one, get in quick, as it’s a limited edition that won’t be around forever.

Serving suggestion: Balloon glass, lots of ice, a premium Indian Tonic water, garnished with fresh blackberries and mint leaves. Bosh.

3. The one for people who don’t like Gin: Beefeater Pink Gin

It's the latest offering from one of London’s oldest distilleries. A twist on their ‘classic’, Beefeater Pink is based on the Beefeater Dry Gin, but sees the addition of strawberries.

The product launched first in the UK and Spain, where the Pink Gin trend accounts for 40% of all growth within the category. The sweetness of strawberries means even the Gin nay-sayers will love this one.


Serving suggestion: a Pink Collins - mix 35ml of Beefeater Pink with 15ml creme de fraise and 25ml fresh lemon juice. Strain into a highball glass with ice and top with soda.

4. The citrus one: Chase Pink Grapefruit and Pomelo Gin

Bold, zesty and *this* writer’s favourite flavoured Gin. The Gin is made with potatoes grown on the Chase Estate in Hertfordshire - the company calls it ‘field to bottle’ - but however it’s made, it’s working. All the full flavour of a great Gin, with lashings of pink grapefruit on the nose and on the tongue.

Serving suggestion: neat over ice, if that’s your thing, or with a light tonic such as Fever-Tree or Franklin & Sons. Garnish with a twist of fresh grapefruit peel.

5. The liqueur one: Edinburgh Gin Rhubarb and Ginger Gin Liqueur

It's aromatic, spiced and sweet. Made with fresh rhubarb that’s spiked with ginger, Edinburgh Gin is to steep for four weeks, the liqueur is bottled at 20% ABV and makes a great addition to the classic Bramble cocktail.

Serving suggestion: Neat, over ice, or add a splash to your prosecco for a pink twist.


There’s no doubt that Pink Gin is one 2019’s biggest drinks trends, and with good reason; whether you’re looking for something sweet or sharp, for long drinks or just for sipping, there really is something for everyone.

Don’t see your favourite Pink Gin here? Tell us about it in the comments.

Cover Photo Source: Facebook BLOOM Gin
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