Because that’s exactly what Sonat and Robert Birnecker did when they opened Koval Distillery in 2008. These guys ventured to open the first distillery in Chicago since the mid-1800s, leaving their academic careers behind to take on the wild and uncharted territory of making liquor in the Midwest.
We met with co-founder Sonat to get a little more intel on their booze. And it turns out, it all started with some loving needling from her sister at a holiday gathering. (Siblings. Gotta love ‘em.)
"We were unsure, it sounded daunting to start a liquor company. Liquor seemed very mysterious and there weren't many independent liquor companies at the time,” explains Sonat. “Nevertheless, we thought about what we wanted from life: to live in a city that we loved: Chicago, work together, be close to family and make and do something that we could be proud of. It became very clear that the only way we could do that was if we had our own business because only then can you write your own rules."
"Robert comes from three generations of distillers and grew up distilling, and the more my sister brought up the idea, the more it took root. After researching it, we decided that we were no longer daunted by what it would take and we were ready to give up everything to make a run for our dreams.”
You see, Koval means “blacksmith” in several Eastern European languages. But in Yiddish, it also means “black sheep” or someone who forges ahead and does something out of the ordinary.
“My great-grandfather earned Koval as his nickname when, at the age of 17, he surprised our family and emigrated from Vienna to Chicago in the early 1900s to start a battery company. Coincidentally, the surname of Robert's grandfather (at whose side Robert learned the art of distilling) is Schmid—German for "smith."
But the heart of the answer is, well… all heart. “Unlike some distillers who purchase or bottle premade spirits, Koval makes its organic spirits from scratch and using only the ‘heart’ cut of the distillate for a cleaner Whiskey taste. All of the Whiskeys are single barrel and aged in 30-gallon new American oak charred barrels."
"We are also transparent about what is in our bottle. If it is Rye, it is 100% Rye, which is not always the case as the government allows one to call a product a Rye as long as it is 51% Rye.”
But they’re not content to leave it at that. Nope. They’ve gathered everything they’ve learned throughout the years with the goal of helping out the little guy. And thus was born Kothe Distilling Technologies: “As the co-founders of Kothe Distilling Technologies, a distilling consulting business, we have a unique vantage point to see trends and how the industry is changing."
"We feel that our use of alternative grains, steadfast commitment to using only the heart cut, and the best ingredients allows us to focus our energy on making spirits—making them incredibly well, and making them in our particular style.”
"Our new line of brandy called ‘Susan for President’ is an example of how our products are an expression of ourselves, and what, or in this case, whom we love: ‘Susan for President’ is an homage to my aunt Susan, a sculptress, who casually ran for president of the world as part of her artistic persona. She passed away of breast cancer and we wanted to keep her campaign alive; so we created a brandy that is beautiful and exquisite—inside and out—just like my aunt.”
Need some inspiration of your own? Pour out a dram and see where their Bourbon takes you.