The original rebellious, Wheated Bourbon now louder and more fun.
The original Rebel Yell Whiskey was made by the W. L. Weller & Sons Company. And though that distillery popped into existence in 1849, it wasn’t until the mid-1900s that they started bottling American Whiskeys under the Rebel Yell brand. The formula and branding were actually created by a character named Charles R. Farnsley — who served as both Mayor of Louisville, Kentucky, and as a Congressman… politicians and alcohol, right?
Throughout its entire history Rebel Yell has consistently won over a loyal group of fans and garnered awards going all the way back to the "Certificate of Distinction" from the Centennial Exposition of Paris in 1900. Since the early 1980s the label has been lovingly attended to by American Whiskey-lover David Sherman’s beverage company, Luxco. They have six core Whiskeys in their line up and you should try them all.
Rebel Yell started life as a wheated Bourbon, and their core Bourbons still are today. The mash bill follows one of Heaven Hill’s recipes at 68% corn, 20% wheat, and 12% malted barley. It’s aged in medium #3 char casks at 125 proof. But where the original Bourbon is bottled at 40% ABV, Rebel Yell 100 Proof Kentucky Straight Bourbon Whiskey is bottled at 50% ABV for the perfect combo of heat and smoothness. The extra power puts the "Yell" back into the bottle in all the best ways.
Smartass Corner:
Billie Idol was drinking with the Rolling Stones at a party. Keith Richards loved straight Whiskey and he was fond of Rebel Yell — he’s the one who brought the bottle. Billie liked the name and asked the gents if he could borrow it for a song title."