The world’s first eco-friendly Rhum brand brings a mellowed, rested Spirit to the back-bar.
Batiste calls themselves "The Most Earth-Friendly Cocktail Rhum." The company was founded by Tristan Mermin and has Jon lawson as COO — two super-experienced veterans of the Spirits industry. Tristan is an industry consultant and Jon has worked at Constellation brands, Diageo, Copain Wines, and more. Together they have decades of industry know-how. They have sourced agricole Rhum from the Caribbean island of Marie-Galante — administered by Guadeloupe — where they deploy sustainable farming and distilling techniques in the production of Rhum Spirits. The raw Rhum is finished and bottled in Northern California.
Batiste Rhum Silver is made from pure sugarcane juice (as opposed to molasses). Batiste proudly claims that all their Rhums are not only carbon neutral, but they are actually carbon negative. And when you can do that while creating a clean-drinking, award-winning Spirit… well, your cocktails will sing right along with the planet.
So, why do they spell "Rum" with an "h" as "Rhum?" The spelling change is a tip of the hat to a difference between molasses-based "Rums" and new-make sugarcane juice-based "Rhums" in the Eastern Caribbean.