HaiBall

The staple of boozy refreshment is flavored hard seltzers. We had some beef with the "flavored" part, so we went and did something crazy. Meet HaiBall, the delicate art of Japanese highball captured in a can. We spiked premium sparkling water with five properly aged Whiskies: 17 YO Single Malt Scotch, High Proof Bourbon, 3 YO American Rye Whiskey, 12 YO Blended Scotch Whisky, 10 YO Japanese Whisky, and a hint of 8-year-old Peated Scotch. Our desire to create a superior alternative to flavored malt beverages led us to cherry-pick barrels and blend the juices with obsessive care.

We followed the genius of the Japanese cocktail that leaves nothing to chance and applied it to HaiBall. Some would find our above-and-beyond approach crazy, but you can’t fake the flavor. The palate experiences oakiness and sweet vanilla of Bourbon, the spiciness of Rye, and a hint of mysterious Scottish smoke. The name HaiBall plays with the word ‘hai’ which means ‘yes’ in Japanese, while the clean design that uses Kanji echoes the simplicity of highball and the purity of ingredients. We reimagined hard seltzers here.