All about Frérot

When it comes to spirits, Cognac is the crown jewel — a favorite of the elite since the dawn of time. We at Flaviar firmly believe that such a delicate and complex gem deserves a place in everyone’s heart… and glass. Even more, we believed that we—the people—could shape such a marvelous drop into being. And we did—sacré bleu!

At Flaviar, we have a unique opportunity to involve our members in the creative process, so we asked them to help chart the course for Frérot, our first very own Cognac. 800 of our Members, spirits bloggers and journalists from around the world participated in the crowdtasting to help us create our Cognac.

“In this project I gladly took the back seat. My only job was to make sure Flaviar Members’ voices were heard and reflected in the final expression of Frérot. Throughout this project, I was reminded of Flaviar's roots and our mission— Flavor to the People. I want to tip my hat to all the Members who helped craft this exceptional Cognac. Thank you.”
—Grisa Soba, Flaviar co-founder & Curator of Frérot

Together we created Frérot, a modern, timely and urban expression of a centuries-old Cognac-making tradition.

Flavor to the people!