There will be more Scotch to come in the future as the production is planned to increase. Age statements are expected to be less common and producers will continue marketing to younger generation.
will remain a growing category, especially because of prohibition cocktails trend, pop culture references and a number of awards received.
High end Japanese Whiskies will continue to rival Scotch in the global market, while its domestic market will be dominated by its lower and mid range products.
Canadian and other Whiskies
According to Euromonitor, the potential of Canadian Whiskey to outgrow its current niche lies in its "casual character and affordability, while finally embracing flavour sophistication.”
NOTE: This post is an excerpt of the article that was originally written by Amy Hopkins for The Spirits Business. Read full article here.