Founded in 2007
Williams Gin is made by the Chase family; a potato farming family who also produce "Tyrrell's Crisps" and Chase Vodka. The initial process for producing Vodka and Gin is fairly similar, and the Chase family set about producing a Gin from their potato Vodka.

In fact, the company’s GB Gin, Single Estate Gin and Seville Orange Gin are all made from potato Vodka as a base Spirit. The Elegant Gin, however, is made from an apple based Spirit, using apples from the family orchard.

The potato base gives a creamier mouth feel, whereas the apple base has a more crisp feel. Williams GB Gin is made with juniper berries and buds, along with cinnamon, nutmeg, ginger, almond, cloves, coriander, cardamom, liquorice and lemon, which create a dry, zesty, spicy and warming Gin, which works well with a fresh ginger garnish.

Read More >

Flavor Spiral™

About The Flavor Spiral

citrus zest
green apple
What does Williams taste like?

The Flavor Spiral™ shows the most common flavours that you'll taste in Williams gin and gives you a chance to have a taste of it before actually tasting it.

We invented Flavor Spiral™ here at Flaviar to get all your senses involved in tasting drinks and, frankly, because we think that classic tasting notes are boring.

Tasting Boxes with Williams

Hemingway's Ways Vol.2
Hemingway's Ways Vol.2
Papa's Favourites
Other Spirits