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Your eyes tell you it’s a White Rum, but the taste tells a different story.
SelvaRey means "Jungle King" in Spanish. Their website lists the founders as "three brothers and Bruno Mars." OK… you probably know who Bruno Mars is. The "three brothers" cryptically referenced are Seth and Marc Gold and their brother-in-law Robert Herzig. Seth had some success as a song writer — where he came to know Bruno Mars. Anyway… they all like Rum and decided to joint venture. Next thing you know — in the words of Bruno Mars — "Bang Bang Gorilla" a new Rum is born. And sure enough, their logo is the silhouette of a gorilla. But SelvaRey Rums ain’t just celebrity-endorsed marketing hype. They are premium Rums from the jungles of central Panama crafted by legendary Master Blender Francisco "Don Pancho" Fernandez.
If you think that White Rum is strictly un-aged distillate, you are mistaken. Sure, most White Rums are clear because the Spirit is bottled straight from the still. But SelvaRey is a blend of rich three-year-old and five-year-old Panamanian Rum aged in ex-Bourbon casks. And if you look closely, it isn't really clear at all. The combo is charcoal filtered to remove most of the color — yielding an exceptionally smooth and complex Rum that is a light, golden hue. It’s a White Rum designed to stand on its own as a jungle gem and is one of the best cocktail-making Rums we’ve sampled this year. The highest rated White Rum in the history of The Tasting Panel — 94 Points — this tasty dram will take your Mojito and Piña Colada, or more simple drinks such as Rum & Ginger Ale and Rum & Coke, to the next level.
Appearance / Color
Nose / Aroma / Smell
The aroma is clean and delicate with notes of vanilla and meringue.
Flavor / Taste / Palate
The palate is rich with marshmallow, toffee, creme brûlée, turbinado, and a dash of white pepper.
The finish is clean and lightly sweet with a bit of burn.
The Flavor Spiral™ shows the most common flavors that you'll taste in SelvaRey White Rum and gives you a chance to have a taste of it before actually tasting it.
We invented Flavor Spiral™ here at Flaviar to get all your senses involved in tasting drinks and, frankly, because we think that classic tasting notes are boring.