The Kraken Attacks New York

The exceptionally Dark Spice Rum everyone loves in a limited edition collector bottle celebrating New York’s local bar scene.

Proximo Spirits does a great job developing Spirits brands. Proximo was founded in 2007 by the Beckman family — owners of José Cuervo. Their portfolio now includes ten brands across a wide range of Spirits from Whiskey to Vodka, Gin, and Mezcal and back again. The Kraken Rum line of spiced Rums was introduced in 2010 and has seen exponential growth, especially in Australia where it has a dominant market position.

The Kraken Attacks New York is a limited edition built on the classic Kraken Black Spiced Rum that they are famous for. The Spirit is molasses-based and distilled on the island of Trinidad at the southernmost point in the Caribbean Sea. It’s aged one to two years and infused with a secret mix of eleven spices, including cinnamon, clove, and ginger. So far so good.

They devised The Kraken Attacks series as a brilliant promotion to support local bars during the pandemic with free cocktails and by issuing a series of limited edition bottles to support the project. It also will help them get more penetration in the US market, so everybody wins (except the competition). The Kraken Attacks New York has images of The Statue of Liberty, Niagara Falls, Finger lakes, Coney Island, and more — iconic locations that every New Yorker would recognize.