The Kraken Attacks California

The Kraken Attacks California is a limited edition, collectable bottling of The Kraken Dark Spiced Rum as the monster performs its own stunts.

Proximo Spirits does a great job developing Spirits brands. Proximo was founded in 2007 by the Beckman family — owners of José Cuervo. Their portfolio now includes ten brands across a wide range of Spirits from Whiskey to Vodka, Gin, and Mezcal and back again. The Kraken Rum line of spiced Rums was introduced in 2010 and has seen exponential growth, especially in Australia where it has a dominant market position.

The Kraken Attacks California is part of a limited edition series built on the classic Kraken Black Spiced Rum that they’re famous for. The Spirit is molasses-based and distilled on the island of Trinidad at the southernmost point in the Caribbean Sea. It’s aged one to two years and infused with a secret mix of eleven tasty spices, including cinnamon, clove, and ginger.

They devised The Kraken Attacks series as a brilliant promotion to support local bars during the pandemic with free cocktails and by issuing a series of limited edition bottles to support the project. It also will help them get more penetration in the US market, so everybody wins (except the competition). For The Kraken Attacks California the label depicts the monster getting ready for its close-up, thrashing about the state capital building and movie sets.