The Famous Grouse Blended Scotch Whisky

The most popular blended Scotch in Scotland… where it counts.

The story of the Gloag Family goes back tot he early 1800s when Matthew Gloag had a grocery store in Perth, Scotland — importing wine and purchasing local Whiskies to resell. Two generations later, his grand-nephew — also named Matthew — took over the family business and blended a custom Scotch he called The Grouse. His daughter designed the now famous grouse label when they renamed the Whiskey “The Famous Grouse” in 1905. The brand was sold to Highland Distillers in 1970 who devoted production and marketing resources, building it up to one of the most popular Scotch Whiskies in the world by 1980 and receiving a Royal Warrant from the Queen in 1984. Today, The Famous Grouse sells more than 2 million cases per year across a tidy range of blended Scotch spirits.

This is where it all started. The Famous Grouse Blended Scotch Whisky is the core product that they have been making since 1896. There have been a few changes over the years — distilleries have been bought and sold altering the accessibility of spirits available for blending. But the effort has always been to deliver a quality blended Scotch with great consistency at a solid value. The evidence of their success is the availability of their signature spirit in 97 countries around the world. Included with other malt and grain Whiskies comprising the current iteration of The Famous Grouse are stand-out Single Malts from Glen Rothes, Highland Park, Macallan, and Glenturret.


Smartass corner:
The grouse — meaning the bird — is a large family of game birds found across the northern hemisphere, from Japan in the east to Canada in the west. The red grouse shown on the label is closely identified with the Scottish Highlands.