Rebel Bourbon just keeps on pushing the boundaries.
The story goes that Billy Idol was doing shots with the Rolling Stones at a party. Keith Richards just loved him some hard liquor and he was fond of Rebel Yell — the brand that Rebel Bourbon was sold under at the time. Billy liked the name Rebel Yell and asked the gents if he could borrow it for a song. You know, the one where Billy is asking for more, more, more. If you are a music fan like we are, that’s reason enough to buy it right there.
The original Rebel Bourbon Whiskey was made by the W. L. Weller & Sons Company. And though that distillery popped into existence in 1849, it wasn’t until the mid-1900s that they started bottling American Whiskeys under the Rebel Yell brand. Anyway, the name was passed around from company to company for a bit, garnering awards left and right, their Wheated Bourbon proving a hit. Since the early 1980s, the label has been lovingly tended to by American Whiskey-lover David Sherman’s beverage company, Luxco, and today, it's known as Rebel Bourbon. Despite the name change, the rebellious spirit is the same.
But enough about history. Times are a-changing and today, you can get an even more rebellious Rebel Whiskey. A ginger infused Rebel. The good stuff’s all there – their Original Straight Bourbon Whiskey made with their iconic recipe is infused with natural ginger flavor and caramel color before bottling at 70 proof. Expect a sweet and spicy profile with some vanilla and butterscotch in the background. It’s a contemporary twist on a classic wheat Bourbon. A splendid sipper for the summer.