What is the point of dry January?
The term 'Dry January' has been around for almost two decades now, but it's not a new concept. Finland launched a Sober January campaign in 1942 as part of their war effort, and the United States had a period with thirteen Dry Januaries (and Februaries, and Marches, ...).
Now, one could argue January is the worst month to hit the pause on Spirits, being the coldest and the dreariest of months, but it makes sense: new year, new you.
Should you participate in Dry January?
The endeavor can be a real challenge if you love the flavors, but here's where our cheat code comes in: Non-alcoholic Spirits! (If you're a cheeky kind and only drink dry Whisky during Dry Jan - Whiskies with strong and sweet notes, that is - check five dry-tasting Scotches to try.)
Sober sips are drinks with less than 0.5% ABV (the same as a very ripe banana). They are either distillates that go through filtering twice where they lose alcohol, or the macerated and extracted botanicals never meet alcohol at all.
With them, you can enjoy the flavors whilst keeping your noggin clear - which means you can drink Gin Tonics while you drive or at meetings!
You probably know Seedlip, World's first Non-alcoholic Spirit-maker. If you don't, do read the interview with Ben Branson, the founder. Then, there's Vera, a fantastic crafter from the Mediterranean, available exclusively on Flaviar.
What can you drink in Dry January?
Let's meet the zero-proof expressions!
1. Vera Ginø: Where the Adriatic Sea Meets the Alps
Yes, Ginø sounds like an Italian chef that's also a Viking, but it tastes incredible. This Adriatic elixir blends the premium local juniper, herbs of the Mediterranean, and crystalline alpine water into a citrusy delight with notes of cardamom, red grapefruit, and pine forest. Perfect for sober Gin cocktails!
2. Seedlip Garden 108: Michelin-Grade Sip
Don't worry; you don't have to try 107 prequels to love this one. Garden 108 brings the flavors and aromas of the bucolic English countryside. Hear the fabulous ingredients: peas, hay, spearmint, rosemary, and thyme. It's well-balanced and refreshing.
3. Vera Aperitivø: A Lovely Late-Afternoon Aperitif
You don't have to be in Rome to do as Romans do. Start a little ritual in the early evening hours before you enjoy your dinner: treat yourself to Vera Aperitivø, a smooth and bitter sober aperitif.
Aperitivø Classicø offers sweet notes of orange, rosemary, and thyme, followed by a long and bitter finish, while Aperitivø Herbal brings herbal (obvs) and floral notes with hints of cloves and sage.
4. Seedlip Grove 42: The Orangiest of Them All
Grove 42 packs military-grade amounts of citrusy ecstasy: bitter orange, blood orange, mandarin, lemongrass, and lemon. It's a zesty and ritzy sip so refreshing you'll need to sit down.
5. Vera Aromaticø: For Moments of Spice and Warmth
The main stars of this intriguing temperance tipple are cardamom, cloves, and cinnamon. The spicy trio (and the supporting act of star anise) of Vera Aromaticø will bring extra gusto to your sipping sessions.
6. Seedlip Spice 94: Mo' Spice!
To make the zero-ABV part of your home bar more diverse, also add Seedlip's spicier expression.
Allspice, cardamom, oak, lemon, grapefruit, and cascarilla (bitter Caribbean bark) will come to life when you enjoy Spice 94 neat, with a tonic, or in a grapefruit juice.
There you go! Whether your January is dry or you just want something premium and tasty for the occasions when you need all cylinders, these zero-alcohol drinks should be in your home bar. If you need a couple of recipes for sober cocktails, clickety-click here. Cheers!