Noah Rothbaum

Noah Rothbaum

Noah Rothbaum is the Head of Cocktails & Spirits for Flaviar helping to run the pioneering site’s education, innovation, and partnership initiatives. Previously, he was the editor of The Daily Beast’s Half Full section. Under his leadership, the site won the 2018 and the 2020 Tales of the Cocktail Spirited Award for Best Cocktail & Spirits Publication.

He also hosted the podcast Life Behind Bars with legendary cocktail historian David Wondrich, which won the 2018 and the 2021 Tales of the Cocktail Spirited Award for Best Podcast Series.

In addition, Rothbaum is the author of the book The Art of American Whiskey and the forthcoming Whiskey Bible. He is the associate editor of the Oxford Companion to Spirits & Cocktails, which the Washington Post called “the drinking buddy you’ve been waiting for.”

It won the American Library Association’s prestigious Dartmouth Medal for the best reference book of 2021.

His first book, The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, was published in 2007.

Rothbaum was also the founding editor-in-chief of, where under his leadership the site won 2012 Tales of the Cocktail Spirited Award for Best Cocktail Writing and he won a 2013 James Beard Award for producing its “How to Cocktail” video series.

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