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The rich, citrusy Liqueur that launched an Italian empire.
Gruppo Campari was founded in 1860 by Gaspare Campari, the tenth son of a farmer, he became a waiter at the age of fourteen where he developed an interest in food service and beverages. He went on to launch a series of very successful local bars in Milan and started formulating his own Liqueurs and cocktail bitters in the basement. The rest is history. Today, Gruppo Campari owns some of the most memorable Spirits brands in the world, including Aperol, Appleton Estate Rum, Grand Marnier, Skyy Vodka, Wild Turkey Bourbon, Cabo Wabo Tequila, and dozens more.
Campari Liqueur is the Apéritif that launched the billion-dollar Campari empire. It is technically a bitter Liqueur infused with fruits, herbs, and spices. The exact recipe is still a closely held secret. But most experts are certain that two of the primary flavoring botanicals are chinotto (a rare citrus fruit) and cascarilla (a Carbbean shrub with complex aromatics). Campari has become an indispensable part of the Cocktail-maker’s toolkit.
Campari was originally colored with carmine dyes — a natural coloring agent derived from insects. This practice lasted all the way until 2006, when neutral food colorings replaced the old ways."
Appearance / Color
Nose / Aroma / Smell
The aroma is decidedly bright with citrus and allspice.
Flavor / Taste / Palate
Campari is famous as a component of cocktails, but taken neat the flavors are sweet with bitter herbs, citrus zests, vanillin, and exotic spices.
The finish is medium length and filled with fruit and herbal notes.
The Flavor Spiral™ shows the most common flavors that you'll taste in Campari and gives you a chance to have a taste of it before actually tasting it.
We invented Flavor Spiral™ here at Flaviar to get all your senses involved in tasting drinks and, frankly, because we think that classic tasting notes are boring.