Founded in 1857
Even though it is now closed, the Waterloo Distillery is an indispensable part of distilling history in Canada. It was founded in 1857, north of Winnipeg. In 1869, Joseph E. Seagram had already risen to the level of partner in the firm.

By 1883, he had taken over the company completely and secured a liquor dynasty that would last for generations. Seagram sold the facility to the Distillers Corporation, and the famous Bronfman family took over. When Crown Royal was released in 1939, it was produced at Waterloo.

In fact, Crown Royal was produced exclusively at Waterloo for generations, until the demand outstripped the facilities ability to produce. It was then that production became shared with the Gimli Distillery. In 1990, most of Crown Royal output came from Gimli, and the more modern facility had capacity to spare.

Then, in 1993, a major fire occurred at the Waterloo plant. At the time it no longer made economic sense to rebuild when more modern, lower cost production was already online and ready to fill demand. The last remaining buildings have been transformed into offices and loft apartments.

Flavor Spiral™

About The Flavor Spiral

gently spicy
What does Waterloo taste like?

The Flavor Spiral™ shows the most common flavours that you'll taste in Waterloo Canadian Whisky. It's based on all Waterloo drinks in our large database and gives you a chance to taste Waterloo before actually tasting it.

We invented Flavor Spiral™ here at Flaviar to get all your senses involved in tasting drinks and, frankly, because we think that classic tasting notes are boring.

Distillery Details

  • Country
  • Established
  • Owner
  • Status
  • Address
    Erb Street, Toronto, Canada
Dog Dogson
Dog Dogson's
One of the secrets to Seagram's success, was that they continued to stock inventory during Prohibition in the United States. They were betting that the law would not stand and that demand would spike for quality aged Whiskey once repealed. This gamble paid off handsomely.
Flaviar Times

Canadian Whisky from Waterloo

Average rating: 8.5/10 (5 votes)