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A fan of Michigan or/and spiced Rum? This one was MADE for YOU.
Proximo Spirits does a great job developing Spirits brands. Proximo was founded in 2007 by the Beckman family — owners of José Cuervo. Their portfolio now includes ten brands across a wide range of Spirits from Whiskey to Vodka, Gin, and Mezcal and back again. The Kraken Rum line of spiced Rums was introduced in 2010 and has seen exponential growth, especially in Australia where it has a dominant market position.
They devised The Kraken Attacks series as a brilliant promotion to support local bars during the pandemic with free cocktails and by issuing a series of limited edition bottles to support the project. It also will help them get more penetration in the US market, so everybody wins (except the competition). The Kraken Attacks Michigan is as dark as the U.P. in December, sweeping through the Great Lakes Waterway, stopping in a lovely town with a lovely name – Hell. We’re trying to say that this flavorful Rum is pitch black. Blended with natural flavors and caramel color, it’s bottled at 94 proof.
Appearance / Color
Nose / Aroma / Smell
The aroma leads with notes of cinnamon-raisin bread, followed by butter toffee, tart apple, and a hint of menthol.
Flavor / Taste / Palate
The palate is all about vanilla and rich baking spices and they are all there — from allspice and cassia to clove and nutmeg… even a hint of something citrusy.
The finish is long and wet with the rich spices hanging out for the after-party.
The Flavor Spiral™ shows the most common flavors that you'll taste in The Kraken Attacks Michigan and gives you a chance to have a taste of it before actually tasting it.
We invented Flavor Spiral™ here at Flaviar to get all your senses involved in tasting drinks and, frankly, because we think that classic tasting notes are boring.