This isn’t a “serve it on the Vegas Strip in a plastic tube” thing … it’s a “holy crap this good stuff so get the special crystal” kind of thing.
SelvaRey means “Jungle King” in Spanish. Their website lists the founders as “three brothers and Bruno Mars.” OK … unless you haven’t listened to the radio or watched an awards show—or the Super Bowl—for the last five years or so, you probably know who Bruno Mars is. The “three brothers” cryptically referenced are Seth Gold and Marc Gold and their brother-in-law Robert Herzig. Seth had some success as a song writer—where he came to know Bruno Mars. Anyway …
They all like Rum (who doesn’t really) and decided to joint venture and… ahem… Bang Bang Gorilla … a new liquor is born to help the boys get richer. Sure enough, their logo is the silhouette of a gorilla. I guess that’s one way for Bruno to lose his Liquor Store Blues. But SelvaRey Rums ain’t no Moonshine. They are premium Rums from the jungles of central Panama and crafted by legendary Master Blender Francisco “Don Pancho” Fernandez. They currently have two varieties, a White Rum and the unique Rum Cacao.
So, you might be thinking, “flavored Rum … been there, Captain Morgan’d that.” SelvaRey Rum Cacao is NOT crappy Rum hidden behind a cinnamon stick or coconut extract. It is premium barrel-aged rum—5 YO—with natural cacao beans steeped in. No, that does not mean it is a “chocolate-candy Rum” or anything close to it. Think of it more like a tropical Gin… where the base is premium Rum and the botanical is cacao. Or as a Rum cocktail with a dash of premium cacao bitters on the float. No matter how your drink it, this is a Treasure that will make you feel like you’ve been Locked Out if Heaven for too long.
The base Rum is a sugar cane product and both the cane and cacao are grown locally in Pese’, Panama—the heart of the sugar cane growing region. For them, fermenting yeast is a trade secret, and they treat it that way. But there is no hiding the tall, copper, column stills that were actually purchased from the legendary Mitchers Distillery in Pennsylvania when it closed in 1990. This is not a “serve it on the Vegas Strip as a gimmick in a three-foot long plastic tube” thing. This is a “holy crap this is really good stuff so get the special crystal” kind of thing. Get your cup and put this liquor in it.