Canada-based Seagram’s was a titan of the liquor industry for generations — shipping products all over the world. Since it’s rapid demise in the 1990s that resulted in the divestiture of their brand portfolio, the Seagram’s branded products were largely left behind the times.
But there are signs that the owner of the Segram’s name and brands for liquor products — Pernod Ricard (CocaCola owns the soda and mixers rights) — is moving to revitalize some of the classic Seagram’s products, including Segram’s VO.
The VO stands for “Very Own” and was used to designate a formula of the Seagram’s family for personal consumption.
But this largely traditional, value-based Canadian Whisky does have bit different flavor profile than it’s cousins. It is dryer and less sweet with more of a smoky and spicy char flavor.
Visit Seagram's VO shopShop Seagram's VO gift sets
Valleyfield Distillery is completely surrounded by water. It sits on Grand Isle -- a large island in the middle of the Saint Lawrence River on the west side of Montreal.
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Valleyfield Distillery is a large-scale production distillery on the west side of Montreal. It was opened as Schenley Industries by Bernard and Isaac Bernheim in 1945, on the site of a previous brewery.
More recently, the distillery was acquired as part of one on Diageo’s mega-merger deals. After the acquisition, Diageo renamed the facility Valleyfield after the town it it located in.
The distillery produces several popular brands of spirits, including Seagram’s VO, Gibson’s Triple Crown, Number Eight Bended Rye, and others.
It’s specialty in production is a 100% corn mash, that is sent to blending houses all over Canada. The facility had more than 200 employees in twenty two buildings, and has a capacity of 28 million liters per year.
Address1 Rue Salaberry O, Salaberry-De-Valleyfield, QC J6T 2G9, Quebec