Once They Were Pirates, Arrrr!

Once They Were Pirates, Arrrr!

Rum tasting pack


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Jack Sparrow: Is this a dream?
'Bootstrap' Bill Turner: No.
Jack Sparrow: I thought not. If it were, there'd be RUM.

Welcome to Rummy dreams and flavours, dear Flaviars, this month we drink RUM, arrrr!

Are you also a victim of your mother's cookery? Missing a slice of Rum cake or some Rum balls perhaps? Casali Rum Kokos baby, yeah!? Sorry for that, really, now let’s finally experience Rum’s ultimate use – drinking it neat. 

But first, what’s Rum. It is made by distilling fermented sugar and water. Sugar comes from the sugar cane and is fermented from molasses, cane juice, or cane syrup. The distillate, a clear liquid, is then usually aged in oak barrels. It makes you arrrr.

Many great aged Rums can easily compete with Cognacs, Whiskies or other noble spirits. Light Rums are commonly used in cocktails, whereas "golden" and "dark" Rums were typically consumed neat, but are now also commonly consumed with mixers.

Trivia & SmartAss Corner:

1) Rum (usually) comes from molasses; the sweet and syrupy residue left behind after sugar crystals are extracted from sugar cane juice. Molasses is over 50% sugar, but it also contains significant amounts of minerals and other trace elements, which can contribute to the  final flavour.

2) Common Rum classifications: White, Golden or Amber, Dark, Spiced, Añejo and Age-Dated Rums…

3) Due to the tropical climate common to Rum-producing areas, Rum matures at a much faster rate than is typical for Whisky or Cognac. An indication of this faster rate is the angels' share, or amount of product lost to evaporation. While products aged in France or Scotland see about 2-4% loss each year, Rum producers may see as much as 10%.

4) Solera method is an aging process, fractional blending, where the finished product is a mixture of ages, with the average age gradually increasing as the process continues over many years. Rum is periodically drawn from the lower casks which never move, and refreshed  with an equal quantity of Rum from casks above.

5) A little bit of etymology; nobody really knows where the word Rum comes from. Most popular suggestions are: Rum (the Romani word for potent), Rumbullion (an uproar), Saccharum (sugar in Latin), Rummer (a Dutch drinking glass).

6) Rum is why we measure alcohol proof. To make sure Rum wasn’t watered down, it had to be ‘proven’ by soaking gunpowder with it. If it was ‘overproof’ (higher than 57.15 % vol.), then the gunpowder would ignite, if it wouldn’t, it was ‘underproof’.

7) Rum-running means smuggling liquor over water. In the sixteenth century, when excise taxes were standardised, the illegal transport and trade of Rum, known as Rum running came to life. During the American prohibition in the twenties this trade form reached its climax.

8) Rum used to be accepted as form of currency in Europe and Australia, a practice we should probably bring back into fashion.

Arrrr-ight! Now grab a pack, invite your friends, turn on Mr Goju exclusive mix and sail to Caribbean’s with us.

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The Flavour Spiral™ is a quick, clear and visually-appealing way to look at the drink's flavour DNA.

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Rum used to be accepted as form of currency in Europe and Australia, a practice we should probably bring back into fashion.
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