The Many-faced Gin

The Many-faced Gin

A Gin for Every Palate


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One Gin with many faces.

The world has as many answers as there are men to answer, but walk far enough, climb high enough, hunt long enough, and a man shall find only one. One Gin, with many faces. A godly elixir whose essence changes with the land from which it hails. Men have sought its favor for centuries—a gift to uplift the human spirit. But like a shape-shifting god, Gin has been known to appear before its worshippers in many disguises: London Dry, Old Tom and New American, to name a few. 
 
And now, the time has come to kneel before this enigmatic elixir. Valar dohaeris! All men must serve...The Many-Faced Gin
 
Gin rose to greatness in 17th century Holland, where it was used for its medicinal and healing properties. But soon, the Dutch took to flavoring it with juniper—and Dutch soldiers began drinking it to boost morale before heading into battle (we knew we always liked those Dutch). And the wily Brits who were also fighting in the Thirty Years’ War? They took notice of what they called the “Dutch Courage.” They brought the idea of making and drinking Gin back home to the motherland, but it would be another 150 years before they’d have something to call their very own.
 
What forms does the Many-Faced Gin take? Well, there’s London Dry, a lithe and dry figure who mixes famously with tonic. And Old Tom’s a sweetheart—a full-bodied, sweet talker that knows its around a Gin Rickey or a Tom Collins. Then there’s Plymouth—a clean, but bracing fellow hailing from, yes, Plymouth, England. Oh, and don’t forget that wild New American. When it comes to its botanicals, anything’s fair game.
 
And depending on the country, the Many-Faced Gin wears a different mask. Japanese Gin uses the quintessential juniper notes and mixes it with traditional Japanese botanicals like shiso and shanso. In Norway they infuse it with herbs from Norwegian Arctic Sea and the Americans make it like the Navy did centuries ago. The Many-Faced Gin knows no bounds.
 
Flaviaristas, the time has come to bend the knee and partake in the Many-Faced Gin’s offerings. The moment for tasting greatness is nigh. Waes Hael!
 
 
Smartass Corner
 
1) A word about Navy Strength Gin: sailors don’t like their hooch messed with. In an effort to prove they had undiluted stock (Navy Strength Gin is bottled at 57% ABV), they mixed a small sample of the spirit with gunpowder to form a paste and try to ignite it. If the spirit was over a certain strength, the powder would light, and if under, it wouldn’t.
 
2) Gin fanatics have crossed over from reality into fiction. Literary scene stealers like Jay Gatsby, James Bond and Wilkins Micawber were known to partake in a nip (or three) of the versatile spirit.
 
3) London Dry Gin is not always from London—it doesn’t have the same geographical restrictions as spirits such as Cognac, Scotch or Tequila. Only a tiny handful of London Dry Gins are actually made in the city. 
 
4) There are more classic cocktails made with Gin than with any other spirit. Seriously. A few of our favorites include the Negroni, Ramos Gin Fizz, Gimlet, French 75 and the Vesper. 
 
5) Gin may be England’s national spirit, but Holland takes the rightful credit for creating it. Interestingly, juniper-based health-related tonics have appeared in Dutch publications dating back to 1269. 
 
6) Juniper is the main ingredient in all Gin. But from there, things get a little...crazy. There are very few limits to the hundreds of ingredients a distillery can use. In fact, some Gins have as few as three or four botanical flavors, while others can have well over 40.
 
7) The Gin and tonic was used to keep malaria at bay when British sailors traveled to the tropics. The quinine in tonic helped to ward off the disease, but the tonic was too bitter to enjoy on its own. They decided to try mixing some Gin in it and there you have it—a disease-fighting cocktail for the ages!
 

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Flavour Spiral™

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The Flavour Spiral™ is a quick, clear and visually-appealing way to look at the drink's flavour DNA.

It's tasting notes reinvented. The Flavour Spiral™ is a unique and revolutionary way of describing flavours. It was developed by Flaviar tasting panel, industry experts, and You, our dear Flaviar community member.

Your favourite drinks like never before. It could easily be an art form, but that's a conversation for another day.
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Few Gin Distillers Make Their Own Alcohol. Gin usually starts with neutral spirit: A commodity that in distillers buy in bulk. It’s what the distiller does with this commodity in the flavour-infusing process that makes each Gin different.
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