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You know how people would wait outside the apple store all night to get their hands on the newest fruit?
Well, chairs are now being set up outside Bourbon distilleries where people spend their Friday nights waiting for the newest juice. And it’s not just about the iconic Pappy Van Winkle anymore.
Bourbon’s booming across the entire state. And it has been for a while. Growth has been incredible since the 1990s and it’s not expected to stop anytime soon. So, don’t fight it, ride the scorching hot Bourbon fever and taste what’s new on the Bourbon Block. No overnight camping needed.
Speaking of breeding winner horses, two of Pinhook’s co-founders have horseracing in their DNA. Jamie Hill and Mike McMahon continue the tradition of their families as third-generation horsemen, owning a bloodstock agency and a thoroughbred racing company. Applying that knowledge to Whiskey just made sense.
Pinhook’s high-proof Bourbon won Gold at the 2019 San Francisco World Spirits Competition, while the Straight Rye Whiskey won Double Gold the following year. In 2021, their Bourbon War Vertical Series 5 Year and the 2021 Flagship Bourbon won a Gold Medal each, with a Double Gold going to their Tiz Rye Time Vertical Series 5 Year. Pinhook is evidently doing something right!
Pinhooking means purchasing and rearing a foal based on its pedigree and either selling it or turning it into a champ racing horse. The same idea is behind Pinhook Bourbon: they source young Whiskey to mature and blend it into a blue-ribbon sipping Bourbon.