RHUM JM

In the foothills of Montagne Pelee on the island of Martinique lies JM’s Rum distillery, dating back to the year 1790. The name comes from the initials of Jean-Marie Martin, the founder of the distillery. Farmers here don’t burn the cane fields after the harvest, they simply proceed to grow bananas or pineapples on it and rotate the cultures with every new crop.

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Flavour Spiral™

About The Flavour Spiral

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cinnamon
earthy
tropical
biscuit
dried fruit
pepper
vanilla
fragrant
toasted
The Flavour Spiral™ is a quick, clear and visually-appealing way to look at the drink's flavour DNA.

It's tasting notes reinvented. The Flavour Spiral™ is a unique and revolutionary way of describing flavours. It was developed by Flaviar tasting panel, industry experts, and You, our dear Flaviar community member.

Your favourite drinks like never before. It could easily be an art form, but that's a conversation for another day.