With a Rebel Yell, you’ll cry “more, more, more!”
The original Rebel Yell Whiskey was made by the W. L. Weller & Sons company. And though that distillery popped into existence in 1849, it wasn’t until the mid-1900s that they started bottling American Whiskies under the Rebel Yell brand. The formula and branding were actually created by a character named Charles R. Farnsley — who served as both Mayor of Louisville, Kentucky, and as a Congressman… politicians and alcohol, right?
Anyway, the name was passed around from company to company for a bit. But throughout its entire history Rebel Yell has been consistently garnering awards and winning over a loyal group of fans going all the way back a “Certificate of Distinction” from the Centennial Exposition of Paris in 1900. Since the early 1980s, the label has been lovingly attended to by American Whiskey-lover David Sherman’s beverage company, Luxco. They have six core Whiskies in their line up and you should try them all.
The story goes that Billy Idol was doing shots with Mick Jagger, Keith Richards, and Ron Wood of the Rolling Stones fame at a party. Keith Richards just loved him some hard liquor and he was fond of Rebel Yell — he’s the one who brought the bottle. Billy liked the name and asked the gents if he could borrow it for a song title. If you are a music fan like we are, that’s reason enough to buy it right there.
But Rebel Yell Small Batch Rye Whiskey is a real solid spirit — chock-full of flavor and spice. But it’s not “punch you in the face with pepper” spice like a lot of Johnny-come-lately brands. It’s more like “kissing a southern girl wearing cinnamon lip gloss” kind of spicy. And at a healthy 45% ABV, we think that this little rebel will make one heck of a bodacious Manhattan.