Pa'lante

The spicy Rum glow up your cocktails need.

Hecho por nosotros, para nosotros: Pa'lante Rums was created with this ethos in mind. These guys are disrupting the Rum universe by just being authentic to who they are: Millennials and Gen Zers with Latin American roots. Bringing together the present and the past, its CEO Eric Zurita was born in Havana, Cuba, but left the island for the States when he was 7. His father Edis worked as a chemical engineer and distilled the rum for one of the most famous Rum brands ever, Havana Club. Today, Pa'lante Rum’s Maestro Ronero is Jorge who was one of Edis' colleagues at Havana Club and most recently head of production at Casa Caibarí, a Mexican distillery that’s been blending Rum since 1948. Cooperating with this family-owned distillery, Pa’lante brings you a new face of Rum, made with locally sourced ingredients from neighboring farms.

The recipe for Pa'lante Habanero Rum goes something like this. First, sugarcane juice is distilled in a traditional pot still, while molasses are distilled in a column still. These are blended and aged for 5 years in ex-Bourbon casks in small batches. And here’s the twist: chocolate habanero and oranges that grow on nearby Chipan farms are infused into the tasty Rum. Think Rye Whiskey but more mellow with hints of bright citrus. The spice and heat are subtle and not “punch-in-your-mouth-spicy”. This is just the glow up your classic drinks need: use it for Rum-based Negronis, Margaritas, and Old Fashioneds. Go on, live a little!