Let’s cut through all the lingo and rhetoric here and just say that Beer Barrel Bourbon is really good, really rich, and surprisingly sweet and smooth.
One might think that a company called “New Holland” might be in the New York area. After all, the Dutch settled New York City, calling it New Amsterdam for a century. But no … New Holland Brewing and Artisan Spirits is based in Holland, Michigan. So I guess it makes sense anyway.
New Holland Brewing—and the more recent edition, New Holland Artisan Spirits—was founded in 1996 by two childhood friends: Jason Spaulding and Brett Vander kamp. Perhaps not surprisingly, they started by brewing beer. Then they stated brewing a lot of it. Turns out, they were good at it and now they brew nearly 1 million barrels of beer per year across several varieties. In 2005 they expanded into Whiskey, Rum, and Gin, beginning sales of those products in 2008.
Let’s cut through all the lingo and rhetoric here and just say that Beer Barrel Bourbon is really good. For decades, beer makers have aged some of their craft beers and ales in ex-Bourbon barrels to give them extra flavor. The folks at New Holland Brewery did the same thing. Then they had an epiphany. They had just started producing Whiskey, and they were aging it in new American white oak like all the big Bourbon boys do, right? Then they were using those new ex-Bourbon barrels to flavor some of their beers. So what they started doing was flipping the process and aging both in new oak, then swapping. Now the beer is finishing in an ex-Bourbon cask and the Bourbon is finishing in an ex-beer cask. Get it?
The result is a very dark, exceptionally smooth Bourbon that is sweet and rich and a little bit hoppy, but not in a bad way. It is surprisingly smooth and sweet. Almost as if you are drinking an aperitif or … dessert Bourbon? Yes, let’s go with that. And if you add a little ice, the flavors and aromas open up and you even get a little floral scent in a dark, rich dram.
It is an outstanding, balanced, bourbon with a rich birth, while life is heavy & smooth, leading to a sweet & long death.
Nice flavor and easy to sip. Great value!
Very rich sweet flavor. Definitely an easy sipper. Here in Michigan retailers have trouble keeping it stocked.
Smooth but not very complex. not bad.
Damn fine bourbon!
Light bodied whiskey forward toasty and toasty with some sweet.
Absolutely like it very good I would order this again😄
Very smooth. Better than I thought. Would buy again
Smooth and almost fine finish
Smooth tasty with a long finish
Mehh... is about all I can say. Didn't think this was any better that Jack Daniels
Overall a decent bourbon. Not sure how I feel about the beer.
Loved it! Very different but with my favorite beverages, beer n bourbon
Well balanced nothing over powering from the beer or bourbon the other thumbs up 👍🏼
Very good! Be careful... the bottle will be empty soon.
Excellent for the price, highly recommend!!
You can definitely taste the beer influence in the finish. Not my favorite but I’m not a beer guy.
It's a good whiskey but I didn't care for the after taste. Would be really good to mix with.
I thought the taste of this got better and better. I didn’t get the beer flavor until my 3rd sip. This is a very good whiskey.
I immediately noticed the hint of Carmel. Was smooth and I enjoyed it.
This is one I already had in my liquor cabinet.
Outstanding. Smooth and sweet. Perfect for an old fashioned.
Very good whiskey. The mixture of beer, whiskey and sweetness is a perfect mixture
Great dram. Enjoyed as backbone of Ole’ Fashion and was simply delicious
I didn’t enjoy it because i prefer smooth but spicy whiskey.
The sweetness really comes through from the moment it hits your mouth. Smooth.
Garbage whiskey. 2nd thing I have tried from Flaviar and very much questioning my membership. I wouldn't give this to enemies much less friends or drink it myself.
Tasted like dirty draught beer tap lines -- terrible idea
Very smooth and with a nice sweet taste.
Very smooth. Sweet, caramel.
Wasn’t expecting that hint of actual beer flavor. Not for me.
Not bad, but not exciting. It's fairly sweet right away, but finishes on the woody side. I'd rate this as a run of the mill bourbon, which is not necessarily a bad thing! I wouldn't turn it down.
Love this bourbon! It has such a unique flavor - you can actually taste the beer on your palate.
Very smooth. Delicious notes with a hint of caramel. Surprisingly gentle on the palate for a bourbon.
This one has a unique taste. Sweet and toasted hit the pallet right away. Once those dissipate, the beer starts to take over with some sweet. This is a great bourbon.
Smooth, and enjoy the finish.
Goes down smooth. Great taste.
Smooth and not too sweet.
Pleasant but not great.
Delicious smell. Smooth, sweet, clean finish. Tasted this not over ice, room temp. Would compliment my collection.
Smooth and sweet.
This is my go to bourbon it is smooth and delicious. The description is spot on. I like it best with stainless stone and not watered down. The natural flavour is awesome. Bourbon aged in barrels that bourban barrel beer was previously aged in, that's ingenious.