A transcript for non-audio situations
Iron smoke was truly born in the back yard. We finally got our first batch out, went to our distributor and said ''what if we sell out?''. And he said ''get that out of your head, you'll never sell out.'' And uh, so we went out and it sold out in a week and a half.
Yeah, it's very grass roots, it's kind of like gypsy tramps and thieves. We're making Whiskey, we're not making Bibles, we're out there shaking it up, and we've got a brand that's commanding attention. MMB came in and that completed this jin and yang circle for art and commerce, the age old battle. To run a successful company you have to have that backbone in place.
MMB service to us is a partnership. And it has been from the beginning. When we started out, we knew that we needed to have somebody that could understand all of the potential pitfalls that we might run into, and help us navigate through that. They've helped in a number of different aspects of that. And we are a craft distiller under the New York State Farm Distilling Act, and so the certain aspects of that, that they make sure that we understand the rules behind all of those kind of idiosyncracies that are within our business. They've helped us as our kind of a resource where we can seek advice. If you think about when you have a company that has five employees we can't hire a CFO, and so we need to have somebody there, that can answer those CFO questions.
The reaction time - sometime I need an answer and I need it by the end of the day. And I get an answer within an hour. You know, we're not the biggest company on their roster, But they treat us like that.
It has a startup in New York State. MMB has pointed out to us several different programs that we may want to participate in. Like a Labor tax…I can't even articulate to you what it is, and they're like well, if you do this, you get that, and okay, this is gonna save us money – yes, all right, good, let's do it.
It's incredibly important to us to be able to have this resource. You know, we'll come up with some thing that I'm like ''there's no way they'll know'', and they'll be like ''oh yea, well, this is the tax code for that''. So the value in our relationship is having an incredibly qualified partner, where if there's a question we don't know about tax, about accounting, about anything on the financial side, we have a resource that we can go to. Our job is to make the best Whiskey and to create the best marketing and get it in people's hands. Their job is to make sure that when we get it into people's hands, we've accounted for everything. And it's the cheapest CFO that we could possibly have.