Imperial was dogged by poor timing. Its chequered history meant that it never had a chance to become established as a single malt brand. Too late for the very earliest wave, by the time the category was becoming popular in the 1970s it was already committed to supplying fillings. When the single malt market came of age in the early 1990s, Imperial was closed. Bar one half-hearted Allied Distillers bottling, it has only ever been seen under independent bottlers and, for many years, was also somewhat ignored.

Then, slowly, Imperial's gentle, floral, American cream soda style began to win friends. While it has not reached the cult status of Brora or Port Ellen, its reputation continues to grow. Sadly, there isn't much stock left. Bad timing again.

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Flavour Spiral™

About The Flavour Spiral

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What does Imperial taste like?

The Flavour Spiral™ shows the most common flavours that you'll taste in Imperial scotch whisky and gives you a chance to have a taste of it before actually tasting it.

We invented Flavour Spiral™ here at Flaviar to get all your senses involved in tasting drinks and, frankly, because we think that classic tasting notes are boring.

Bottles from Imperial