Italian in design, Scottish in Spirit.
The Chivas Regal is one the most popular Scotch Whisky brands in the world. It traces its roots back to 1801 when they opened a grocery store in Aberdeen – back when they were known as Chivas Brothers. The company started blending Whisky in 1850, as a respond to their affluent clientele’s demand for a smoother Whisky.
In the early 1900s, Chivas Regal started exporting its most aged blends to the US, where a demand for luxury goods was rapidly growing. Chivas became a fashionable brand of the era in the United States and was associated with Frank Sinatra and the rest of the Rat pack. Frankie Boy would request Chivas backstage before–and after–performances.
Combining the quality of Chivas Regal Whisky with the style and elegance of Italian car manufacturers Pininfarina, the Chivas Regal Pininfarina 18 Year Old is an extraordinary expression. The packaging alone is something to crave for. Known as “The Drop”, the smooth aerodynamic outer shell opens up to a beautifully presented, classic bottle of Chivas Regal.
Both the taste of the Whisky and the packaging seek to capture and emulate the nature of the oak barrels in which the Whisky is matured, as well as the sleek design of Pininfarina's cars. This is definitely a product worth owning, whether to enjoy the golden delights of the Scotch, or simply to admire the craftsmanship of the packaging.