Cheap draft Beers and bottom-shelf mixed drinks (both categories typically have 456% markup) are the worst value. The cost of the drink represents only 18% of the price you pay.
You’ll get the best value with the more high-end drinks. Markups on top-shelf mixed drinks are typically 300% and 150% on high-end bottles of wine, Business Insider found out after talking to a bar owner.
This is a summary of the video that was produced by Sara Silverstein for Business Insider. You can watch it here.