A fantastic mind when it comes to cocktails, Luis honed his craft at The Eddy NYC, after working in bars and restaurants growing up in Cape Cod, Massachusetts. He moved from Venezuela when he was 12 years old and the country has a huge influence on his cocktails and cuisine.
He now runs Cocktail Illustrators where he styles bars, creates cocktail menus and helps brands develop their own flair for mixing. He’s also Brand ambassador for Santa Teresa Rum, a Venezuelan Rum with plenty of flair - just like him.
When did that Eureka moment happen when you realized your mission is to be a bartender?I don’t think I had that one Eureka moment. I started as a dishwasher when I was twelve and hospitality was always part of my life, I would work over the weekends and during the summers. I moved my way through the kitchen and ended up as a Chef. Then my family opened a restaurant and I worked there as a Chef; it was fantastic! I just loved playing with flavors and making people happy with a fabulous meal.
Feeling like you can bring that sense of fun when you have those other skills down helps everyone to have a good time.
One day the bartender didn’t show up and everyone was like “you're doing it I guess.” I was crappily making old fashioneds and just muddling my way through. After that shift the bar manager came back and I asked him to teach me everything. I never wanted to be in that position again. Then gradually my knowledge grew, and my passion for food and drink was equally. Then I realized I wasn’t crazy, and there were other people out there like me, so I moved to New York to expand my knowledge.
What are the TOP 5 skills every bartender should have?I would say the first thing is empathy, that’s not something you can teach but understanding that the guest comes first is really important. Even if someone walks in and it’s their wedding day, they should still leave happier than when they came in.
The second thing would be multitasking; talking and making a drink for example, three would be working clean, four, keeping your knowledge fresh and then five, the ability to have fun. Feeling like you can bring that sense of fun when you have those other skills down helps everyone to have a good time.
Which cocktail is the biggest pain in the ass to make, pardon our French?I really don’t have one that’s a pain in the ass. To me whatever you want to drink I’ll make it, it doesn’t matter. At my family’s restaurant we took the Mojito and made it a star, because no-one else wanted to make it. It was like a badge of honor.
And which cocktail is your version of heaven?It’s tough… obviously I’m a huge Rum lover so probably a Hotel Nacional. I like the complexity, it’s like a Daiquiri with a little more going on.
Which drink or cocktail would you say is way underrated? (And a tricky followup: Which one is the most overrated?)An underrated cocktail when done right is probably the Midori Sour. Overrated is harder, whatever you want to drink is whatever you want to drink, y’know. My attitude is go for it, I’ll make people whatever they want.
To me whatever you want to drink I’ll make it, it doesn’t matter.
You come home, slide into something comfortable, and throw yourself on the couch. What's in your glass?I tend to drink Sherry or Beer at the moment. I might do a sipping drink like a Sazerac if I have friends round.
What are the five essential ingredients every booze lover should have in their home bar?So, some kind of Vermouth, a sweet one and a dry one, a great Rum (preferably Santa Teresa 1796), a good Gin and then bitters. Secret number six would be salt. It’s one of those things that helps balance, and improves cocktails regardless. A high rye Bourbon in there too would be good so that you can cover all of your bases.
Any great chef or bartender is always tasting.
Which booze is the most versatile?Angostura. 100%.
Is there a favorite life hack you learned at your job?There isn’t one that comes to mind, I’ve just practiced and practiced and it’s all about hardworking, and getting a feel for what you’re doing. Tasting your ingredients is really important and helps you to know if it needs more stirring, more sugar, etc. Any great chef or bartender is always tasting. Late in the night the ice can be a little wet, so that always matters too.
What's the craziest anecdote you're willing to share with us?Okay, let me set the scene: Florida, I was working a solo brunch shift and had a few guests at the bar. Two guys who had been there for a while and had full steaks for brunch, asked for the check. I dropped the check and kept taking care of the bar, started making a couple of mimosas, ringing food in, when I noticed voices that started getting louder.
Even if someone walks in and it’s their wedding day, they should still leave happier than when they came in.
I turned around to find the two guys having a shouting match over who would pay the check, the phrase, “Why do you always want to pay? Do you think you make more money than me?” Anyway, steak knives were grabbed and threats were made. I had to jump over the bar, wrestle the knife off the first guy, punch him in the stomach, and put the other guy in a hold. All over who would pay the check! It was a good time sitting with the entire management team and explaining everything to them while watching the security videos.