Flaviar is a band of spirits enthusiasts, inspired by culture, rich history and the art of distillation. We forage the World of Spirits for the finest, rarest and most unique expressions out there and pack it all into a 21st century Members Club. You are what you drink, diversity and quality matter and all that should most certainly be enjoyed with style and in good company.
Times have changed since the dark era of 1920's Prohibition, when the sale and consumption of alcoholic beverages was outlawed. Unfortunately, the industry is still stuck in the 20th century and we're taking it into the 21st with the spirit of speakeasy.... more inside.
While the Irish Whiskey industry may be seeing a massive turn around in success, with profits soaring and new distilleries opening up all the time, it wasn’t always like this.
There was a period of bad luck and economic down turn during the early 20th century that saw the industry almost wiped out. But what could cause such hard times for Irish Whiskey? Well there were several factors.
Prohibition was preceded by the 1916 Easter Rising, a significant moment in Irish history, as well as the beginning of the fight of the Irish to become independent from Britain.
Unfortunately, a big part of the Irish uprising was a halt on trade between Ireland and the UK, which again meant cutting off one of their biggest customers.
So while the Easter Rising and the fight for Irish independence may have been helpful for one cause, it certainly didn’t help the Whiskey industry.
During this time the amount of distilleries in Ireland dropped significantly.
It also lead to more turmoil after Prohibition, as the Anglo-Irish Trade War started in 1932. This saw massive import taxes being levied on goods imported from Ireland, as the English sought to make money as “reparations” for losing land in Ireland, known as land annuities.
The Irish government in 1932 stopped paying these reparations and as such, the trade war began. It only lasted five years, but was devastating to the Irish economy and the Whiskey industry in particular.
One positive that did come out of all this chaos was the formation of Irish Distillers.
This occurred many years after the Easter Rising and Prohibition, taking place in 1966.
The industry still hadn’t revived from the hardship of those earlier decades and the three main distillers still left in the South, John Jameson & Sons, John Power & Sons and Cork Distilleries Company, decided to merge to form Irish Distillers.
This was the only way for the three to survive, and they came together with a new distillery at Midleton, which is still thriving today.
They are now owned by Pernod Ricard, but with the massive spike in popularity that Irish Whiskey is experiencing at the moment, Irish Distillers is one of the fastest growing branches of their parent company.
Greg is a brand strategy consultant, writer, speaker, host and judge specialising in premium spirits. His mission is to experience, share and inspire with everything great about Whisky, Whiskey, Gin, Beer and fine dining through his website, GreatDrams.com, writing, brand building and whisky tastings.