Black Velvet

Canada Founded in 1930
Black Velvet is one of the best known Canadian Whiskies. When it was first released in the 1030’s, it was a quickly produced product, of relatively low quality. At that time it was called “Black Label Canadian Whisky” and was produced at the Schenley Distillery (now called Valleyfield Distillery).

But by the late 1940s, master distiller Jack Napier got a hold of the brand and refined it nicely — rechristening it "Black Velvet" due to its newly acquired, smoother taste. Black Velvet is a product of Constellation Brands and is a blend of Canadian Whiskies.

The exact mix varies depending on availability and mixing requirement to match the target flavor profile. But all reviews suggest that it is a solid entry category and a good value for the money. Look for flavors of coconut, caramel, and vanilla.
Black Velvet Flavor Spiraltm
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Black Velvet Distilling Company
Ten million liters of Whisky from the Black Velvet Distillery are shipped by tanker truck each year to two bottling facilities -- one in California and the other in Kentucky -- to bottle Whisky for the US market.


The Black Velvet Distillery is a sprawling production complex in southern Alberta, Canada. They have the second-highest production and export volume in Canadian Whiskies, behind Crown Royal.

The facility was built in 1973, when it’s then owner — Constellation Brands — decided to consolidate its domestic production into one facility, on the site of the older Palliser Distillery.

The location is ideal, with access to plenty of high quality water, and set in the middle of millions of acres of grain and corn fields, with ready access to rail lines for transport. Black Velvet brands and facilities are now owned by the Sazerac Company since they acquired all of Constellation brands, in 2009.
Distillery info:
  • Country Canada
  • Established 1973
  • Owner Sazerac
  • Status Active
  • Address 2925 9th Avenue North, Lethbridge, Alberta, Canada
  • Phone +1 403-317-2100
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